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Introduction

National Suicide Prevention Week and National Suicide Prevention Month provide an important opportunity to educate the public about suicide prevention and make difference for those impacted by suicide. AFSP’s community is an important part of this effort, and we can’t do it without you! This toolkit provides an overview of how you can help amplify the message of AFSP’s campaign for National Suicide Prevention Month (NSPM) in September, National Suicide Prevention Week (NSPW) from Sept. 5-11 and help us continue the dialogue through October.

Campaign Theme: Together, We Can Help #StopSuicide

People have become increasingly comfortable talking about their mental health, particularly this past year. But the topic of suicide – when it comes up – is still scary for many people to think about.

It’s time to deepen the conversation.

Some are afraid that by asking someone if they’re having thoughts of suicide, it will put the idea in their head, or push them to take their lives. (Which research shows is not true.) Some are worried that they won’t know what to do, or how to help, if the person tells them, “Yes – I am thinking about suicide.”

It’s only by learning more about what leads someone to suicide, the ways we can help to prevent it, and what resources are available – and not being afraid to ask when we’re worried about someone, or for help when we need it ourselves – that we can empower our communities to address this leading cause of death.

We all have mental health. It’s time we take the next step, ask more deeply about what someone is experiencing, and if we need it, find help together.

Together, we can help #StopSuicide.

Campaign Creative Direction

We have partnered with Jessica Goldsmith (), a Brooklyn-based illustrator and graphic designer, to bring this important message to life. Through the “Together, We Can Help #StopSuicide” campaign it’s our hope that we inspire people to start a conversation – and go a little deeper. When we stay connected and share our stories of hope and healing, we can help prevent suicide.

Here’s a preview of the creative artwork to share with others or follow and share across social media, through emails, at in-person events, and more!

Download the complete package of assets .

Click the PDF link below to view the full Toolkit PDF.