/ en Tue, 29 Apr 2025 03:06:17 -0500 Fri, 25 Aug 23 14:29:20 -0500 /news/headline/2023-08-25-aha-blog-premier-event-helps-marcom-professionals-stay-top-their-game <p>Deanna Martin, AHA’s vice president for professional membership groups, highlights the valuable insights to be gained by marketing, communications and business development professionals who take part in the upcoming Society for Health Care Strategy & Market Development’s annual Connections Conference Sept. 10-12 in Chicago. <a href="/news/blog/2023-08-25-shsmd23-puts-digital-marketing-strategy-and-its-role-patient-care-spotlight?utm_source=newsletter&utm_medium=email&utm_campaign=aha-today">LEARN MORE</a> </p> Fri, 25 Aug 2023 14:29:20 -0500 Marketing /sponsored-executive-dialogues/2023-01-12-/engaging-your-community-your-digital-strategy <div> </div>header.jumbotron {display:none} <div> /* center_body */ .center_body { /*margin-top:50px;*/ /* margin-bottom: 50px;*/ } .center_body h3 {} .center_body p { font-size: 16px } p.center_Intro { color: #002855; line-height: 1.2em; font-size: 30px; margin: 10px 0 25px 0; font-weight: 700; font-size: 2em; } @media (max-width:768px) { p.center_Intro { line-height: 1.2em; font-size: 23px; font-size: 1.45em; } } .center_body .center_Lead { color: #63666A; font-weight: 300; line-height: 1.4; font-size: 21px; } /* center_body // */ /* Banner_Title_Overlay_Bar */ .Banner_Title_Overlay_Bar { position: relative; display: block; overflow: hidden; max-width: 1170px; margin: 0px auto 25px auto; } .Banner_Title_Overlay_Bar h1 { position: absolute; bottom: 40px; color: #003087; background-color: rgba(255, 255, 255, .8); width: 100%; padding: 20px 40px; font-size: 3em; box-shadow: 0 3px 8px -5px rgba(0, 0, 0, .6); } @media (max-width:991px) { .Banner_Title_Overlay_Bar h1 { bottom: 0px; margin: 0px; font-size: 2.5em; } } @media (max-width:767px) { .Banner_Title_Overlay_Bar h1 { font-size: 2em; text-align: center; text-indent: 0px; padding: 10px 20px; } } @media (max-width:530px) { .Banner_Title_Overlay_Bar h1 { position: relative; background-color: #63666A22; } } /* Banner_Title_Overlay_Bar // */ <header class="Banner_Title_Overlay_Bar"><img src="/sites/default/files/2023-01/Gozio_EngagingCommunity_SHSMD_exedialogue_1170x250_banner.png" alt="Banner Image" width="1170" height="250"><div><h1>Engaging Your Community In Your Digital Strategy</h1></div></header>/* CntMenuSub */ .CntMenuSub{ margin:20px 0px; padding-bottom: 5px; color: #afb1b1; letter-spacing: 1.5px; font-weight: 400; font-size: .7em; } .CntMenuSub .CntMenuBar{ border-bottom: 1px solid lightblue; } .CntMenuSub .CntMenuBar a:after{ content: "|"; padding: 0 3px 0 6px; color: #555; } .CntMenuSub .CntMenuBar a:last-child:after{ content: ""; } .CntMenuSub .CntMenuSubHome, .CntMenuSub .CntMenuSubParent{ text-transform: uppercase; color: #555; opacity: .9; } .CntMenuSub .CntMenuSubParent{ } .CntMenuSub .CntMenuSubChild{ } .CntMenuSub .CntMenuSubCurrent{ opacity: .7; } .CntMenuSub .CntMenuSubHome:hover, .CntMenuSub .CntMenuSubParent:hover{ text-transform: uppercase; color: #d50032; } /* CntMenuSub // */ <div class="container CntMenuSub"><div class="col-md-1"> </div><div class="col-md-10 row CntMenuBar"><a class="CntMenuSubHome" href="/education-events/aha-virtual-executive-dialogues">Executive Dialogues</a> <span class="CntMenuSubChild" id="CntMenuSubChild">Engaging Your Community In Your Digital Strategy</span></div><div class="col-md-1"> </div></div><div class="row spacer"><div class="col-sm-3"><div><a href="/system/files/media/file/2023/01/Gozio_EngagingCommunity_SHSMD_exedialogue_Jan2023.pdf" target="_blank"><img src="/sites/default/files/2023-01/Gozio_EngagingCommunity_SHSMD_exedialogue_coverimage.png" alt="Executive Dialogue | Engaging Your Community In Your Digital Strategy: It’s all about human-centered design" width="100%" height="100%"></a></div></div><div class="col-sm-9 center_body">.sponsortype { color: #9d2235; font-size: 1.5em; margin: 0px; font-weight: 700; } <p class="sponsortype">Executive Dialogue</p><h2>It’s all about human-centered design</h2><p>The intent of a well-developed digital strategy is to attract and engage consumers. “Consumers” means everyone — not just patients: from at-risk populations still outside the health system to employees and more. How can we ensure our digital strategy meets the needs of our community and ensure engagement once solutions are launched to meet those needs? In conjunction with the 2022 Society for Health Care Strategy & Market Development (SHSMD) Connections annual conference, marketing and strategy executives gathered near Washington, D.C., this fall to discuss best practices, successes and challenges in engaging our communities in digital strategy to maximize success.</p><div class="row">@media (min-width:768px){ .EDsponsorFloat{ float:right; } } @media (max-width:767px){ .EDLinkFloat{ position:relative; left:27%; } .EDsponsorFloat { text-align:center } } <div class="col-sm-6"><a class="btn btn-wide btn-primary EDLinkFloat" href="/system/files/media/file/2023/01/Gozio_EngagingCommunity_SHSMD_exedialogue_Jan2023.pdf" title="Executive Dialogue | Engaging Your Community In Your Digital Strategy: It’s all about human-centered design" data-view-context="top-level-view">Download the Report</a></div><div class="col-sm-6"><div class="EDsponsorFloat"><strong>Sponsored by: </strong><a href="https://www.goziohealth.com/" target="_blank" rel="noopener nofollow"><img src="/sites/default/files/2023-01/Gozio_logo_486x300.png " alt="Gozio Logo" width="100%" height="100%"></a></div></div></div></div></div>.sp_CTA5_holder { margin-top:0px; border-bottom: solid 1px #555; padding-bottom: 50px; } .sp_CTA5_holder_last { border-bottom: solid 0px #555; } .sp_CTA5_holder >div{ overflow: auto; } .sp_CTA5_holder ul { list-style: none; /* Remove default bullets */ padding-left: 0px; /*width: calc(100% - 15%);*/ /*margin: 50px auto 0;*/ margin:auto 50px; } .sp_CTA5_holder ul li{ margin-bottom:7px; line-height: 1.5em; font-size:16px; } .sp_CTA5_holder ul li::before { content: " "; font-size: 1em; margin-right: 10px; display: inline-block; height: 12px; background-color: #9d2235; width: 12px; position: relative; top: 0px; -webkit-transform: rotate(45deg); -moz-transform: rotate(45deg); -o-transform: rotate(45deg); } .sp_CTA5_holder ul li{ padding-left:23px; text-indent:-23px; } .body ol>li, .body ul>li{ font-size:16px: } .sp_CTA5_holder h2 { color: #002855; /*! line-height: 2em; */ font-size: 2.15em; margin: 0 0 15px 0; /*! font-size: 30px; */ } .sp_CTA5_holder h3 { /*color: #002855;*/ line-height: 1em; /*font-size: 1.5em;*/ margin-bottom: 25px; margin-top:5px; font-size: 28px; } .sp_CTA5_section{ margin-top: 25px } .sp_CTA5_ImgShadow { /*background-color:green;*/ /* just a visual */ text-align: center } .sp_CTA5_ImgShadow { padding-bottom:75px; /* must match the padding on the img*/ margin: 0px; } .sp_CTA5_ImgShadow img{ width: calc(100% - 35px - 15px); -webkit-box-shadow: 50px -75px 0px 0px rgba(185, 217, 235, 1); -moz-box-shadow: 50px -75px 0px 0px rgba(185, 217, 235, 1); box-shadow: 50px -75px 0px 0px rgba(185, 217, 235, 1); position: relative; top: 75px; max-width: 490px; } @media (max-width:990px){ .sp_CTA5_ImgShadow img{ max-width: 350px;} } @media (max-width:990px){ .sp_CTA5_ImgShadow { padding-bottom:75px; /* must match the padding on the img*/ margin: 0px; margin-right: 40px } } <div class="row spacer sp_CTA5_holder sp_CTA5_holder_last"><div class="col-md-12"><h3>Health care marketing experts agree that an effective digital strategy for engaging our communities involves a deliberate focus on:</h3><div class="sp_CTA5_section"><ul><li><strong>Human-centered design (HCD). </strong>HCD means starting with the consumer’s needs and wants in mind rather than starting with what we want to tell consumers, which can result in incorrect assumptions.</li><li><strong>Care coordination. </strong>Care coordination helps retain referrals after an interaction, decreases costs and wasted resources, and helps unclog the system.</li><li><strong>Health equity. </strong>Marketing teams need to solicit as diverse inputs as possible rather than relying on the same types of people over and over again.</li><li><strong>Better data governance and CRM that spans the continuum of care. </strong>There is a need for tools to track and serve a patient’s health care journey from beginning to end — while trying to avoid overwhelming and confusing consumers with too many apps.</li></ul></div></div></div><p class="ci_profile_company">���������� Association</p>Moderator</h2> <div class="people"> <div class="row rowEqual_768"> <div class="col-md-4 col-sm-6 ci_profile"> <img alt="Suzanna Hoppszallern" src="/sites/default/files/2022-08/Hoppszallern_Suzanna_300x300.jpg"> <p class="ci_profile_name">Suzanna Hoppszallern</p> <p class="ci_profile_title">Senior Editor</p> <p class="ci_profile_company">���������� Association</p> </div> </div> </div>--> <img alt="xxxxx" src="/sites/default/files/2021-11/profile_placeholder_300x300.jpg"> <p class="ci_profile_name">profile_name</p> <p class="ci_profile_title">profile_title</p> <p class="ci_profile_company">profile_company</p> <p class="ci_profile_combined">profile_combined</p> <p class="ci_profile_award">profile_award</p> <div class="ci_profile_social">profile_social</div> </div> -->profile_combined</p> <p class="ci_profile_award">profile_award</p> <div class="ci_profile_social">profile_social</div>-->@media (min-width:768px){ .rowEqual_768 { display: -webkit-box; display: -webkit-flex; display: -ms-flexbox; display: flex; flex-wrap: wrap; } .rowEqual_768>[class*='col-'] { -ms-flex: 1; /* IE 10 */ flex: auto; width: calc(33.3% - 2px) /*Safari Fix*/; } } .center_callout_3invert { background-color: #f6f6f6; text-align: center; /*margin-bottom:25px;*/ margin-top:30px; } .center_callout_3invert h4 { color: #002855; line-height: 1.2em; font-size: 30px; margin: 10px 0 30px 0; } .center_callout_3invert h3 { margin: 25px 0 0 0; color: #555; font-size: .7em; text-transform: uppercase; font-weight: 400; letter-spacing: 3px; } .center_callout_3invert p{ font-size:16px; } <div class="row center_callout_3invert"><div class="col-md-1"> </div><div class="col-md-10"><h2>AHA Executive Dialogue Series</h2><p>Gain insights from the C-suite and health care leaders on the most pressing issues and transformational strategies.</p><p><a class="btn btn-wide btn-primary" href="/education-events/aha-virtual-executive-dialogues" data-view-context="top-level-view">Explore the Series</a> /* y-hr3 */ .y-hr3{ clear: both; } .y-hr3 div:nth-child(2) { border-top: solid 2px lightgrey; margin: 50px 0px; height: 0px } /* y-hr3 // */ </p><div class="row y-hr3"><div class="col-md-3"> </div><div class="col-md-6"> </div><div class="col-md-3"> </div></div></div><div class="col-md-1"> </div></div><div class="row"><h2>Latest Dialogues</h2><div class="feedEmbedImg">.feedEmbedImg .views-element-container { background-color: #f6f6f6;; padding: 20px } .feedEmbedImg .views-element-container h2{ margin-top:0px; color: } .feedEmbedImg .views-element-container .views-field.views-field-created{ color: } .feedEmbedImg .views-element-container .views-field.views-field-title a{ font-size: 20px; color:#002855 } .feedEmbedImg .views-element-container .views-field.views-field-body{ font-size: 16px; color:; } .feedEmbedImg .views-element-container .article.views-row { display: inline-block; transition: 1s; } .feedEmbedImg .views-element-container img{ float: left; margin-right:15px; max-width: 200px ; transition: 2s; } .feedEmbedImg .resource-block .resource-view .views-row:hover{ transform: scale(1.02); } .feedEmbedImg .resource-block .resource-view .views-row:hover img{ opacity: .6; transition: 1.5s; } .feedEmbedImg .resource-block .resource-view .views-row:hover a{ color:#307fe2; } .feedEmbedImg .feedEmbedImg .views-element-container .more-link{ font-size: 1.3em; text-align: right; } .feedEmbedImg .more-link{ text-align: right } @media (max-width:550px){ .feedEmbedImg .views-element-container img { float:unset; display: block; margin: 0 auto; max-width: 100% } .feedEmbedImg .views-field.views-field-created{ clear: both; margin-top:10px; } }  <div class="views-element-container"> <section class="top-level-view js-view-dom-id-9bf2aebddb068885d3eb85a39cfb4d9767025ed69f8ef288ce17d9570d4462b0 resource-block"> <div class="resource-wrapper"> <div class="resource-view"> <div class="article views-row"> <div class="views-field views-field-field-page-title-background"> <div class="field-content sed-thumb"> <a href="/member-knowledge-exchange/2024-12-11/resilient-health-system-operating-model" hreflang="en"><img loading="lazy" src="/sites/default/files/styles/small_200x200/public/2024-12/VED_Accenture_Governance_620x381.jpg?itok=viVBuq-l" width="200" height="123" alt="VED_Accenture_Governance_620x381-image" /> </a> </div> </div><div class="views-field views-field-created"> <span class="field-content"><time datetime="2024-12-10T16:11:13-06:00">Dec 10, 2024</time> </span> </div><div class="views-field views-field-title"> <span class="field-content"><a href="/member-knowledge-exchange/2024-12-11/resilient-health-system-operating-model" hreflang="en">The Resilient Health System Operating Model</a></span> </div><div class="views-field views-field-body"> <div class="field-content">Health system leaders are building a robust governance and resilient operating model to transform health care delivery models for the future.</div> </div></div> <div class="article views-row"> <div class="views-field views-field-field-page-title-background"> <div class="field-content sed-thumb"> <a href="/member-knowledge-exchange/2024-12-06/optimize-your-hospitals-revenue-cycle-efficient-patient-centered-operations" hreflang="en"><img loading="lazy" src="/sites/default/files/styles/small_200x200/public/2024-12/KnowEx_RI_RevenueCycle_620x381_rev1.jpg?itok=42C41VMq" width="200" height="123" alt="KnowEx_RI_RevenueCycle_620x381_rev1" /> </a> </div> </div><div class="views-field views-field-created"> <span class="field-content"><time datetime="2024-12-05T14:26:53-06:00">Dec 5, 2024</time> </span> </div><div class="views-field views-field-title"> <span class="field-content"><a href="/member-knowledge-exchange/2024-12-06/optimize-your-hospitals-revenue-cycle-efficient-patient-centered-operations" hreflang="en">Optimize Your Hospital’s Revenue Cycle for Efficient, Patient-Centered Operations</a></span> </div><div class="views-field views-field-body"> <div class="field-content">Optimizing hospital’s revenue cycle for efficient, patient-centered operations and enhancing critical KPIs using AI and robotic process automation.</div> </div></div> <div class="article views-row"> <div class="views-field views-field-field-page-title-background"> <div class="field-content sed-thumb"> <a href="/2024-11-14/empowering-patient-engagement-and-behavior-change-improve-health-and-reduce-disparities" hreflang="en"><img loading="lazy" src="/sites/default/files/styles/small_200x200/public/2024-11/VED_PatientPoint_Engagement_620x381.jpg?itok=dHKIfRK6" width="200" height="123" alt="PatientPoint_Engagement_620x381" /> </a> </div> </div><div class="views-field views-field-created"> <span class="field-content"><time datetime="2024-11-13T15:51:45-06:00">Nov 13, 2024</time> </span> </div><div class="views-field views-field-title"> <span class="field-content"><a href="/2024-11-14/empowering-patient-engagement-and-behavior-change-improve-health-and-reduce-disparities" hreflang="en">Empowering Patient Engagement and Behavior Change to Improve Health and Reduce Disparities</a></span> </div><div class="views-field views-field-body"> <div class="field-content">Empowering patient engagement and leveraging customized communication and education via digital technologies to improve health and reduce disparities.</div> </div></div> <div class="article views-row"> <div class="views-field views-field-field-page-title-background"> <div class="field-content sed-thumb"> <a href="/2024-10-30/aligning-payers-and-partners-value-based-care" hreflang="en"><img loading="lazy" src="/sites/default/files/styles/small_200x200/public/2024-10/KnowEx_CorroHealthh_Medicaid_620x381.jpg?itok=HS9Y48c8" width="200" height="123" alt="KnowEx_CorroHealth_Medicaid" /> </a> </div> </div><div class="views-field views-field-created"> <span class="field-content"><time datetime="2024-10-29T15:17:14-05:00">Oct 29, 2024</time> </span> </div><div class="views-field views-field-title"> <span class="field-content"><a href="/2024-10-30/aligning-payers-and-partners-value-based-care" hreflang="en">Aligning Payers and Partners for Value-based Care</a></span> </div><div class="views-field views-field-body"> <div class="field-content">As value-based care models grow, hospitals, providers and payers need to align goals and incentives to improve patient outcomes and reduce costs.</div> </div></div> <div class="article views-row"> <div class="views-field views-field-field-page-title-background"> <div class="field-content sed-thumb"> <a href="/2024-09-26/transforming-behavioral-health-journey" hreflang="en"><img loading="lazy" src="/sites/default/files/styles/small_200x200/public/2024-09/Iris-Telehealth-banner-620x381.jpg?itok=QQ9C-7Mp" width="200" height="123" alt="Iris-Telehealth-banner-620x381" /> </a> </div> </div><div class="views-field views-field-created"> <span class="field-content"><time datetime="2024-09-25T14:49:38-05:00">Sep 25, 2024</time> </span> </div><div class="views-field views-field-title"> <span class="field-content"><a href="/2024-09-26/transforming-behavioral-health-journey" hreflang="en">Transforming the Behavioral Health Journey</a></span> </div><div class="views-field views-field-body"> <div class="field-content">Transforming the behavioral health journey with strategic initiatives to build a sustainable and coordinated behavioral health services continuum.</div> </div></div> </div> </div> <div class="more-link"><a href="/aha-knowledge-exchange-archive">View All: AHA Knowledge Exchange</a></div> </section> </div> </div></div> Thu, 12 Jan 2023 14:19:30 -0600 Marketing