/ en Sat, 26 Apr 2025 00:03:23 -0500 Fri, 11 Apr 25 09:57:37 -0500 /aha-center-health-innovation-market-scan/2025-04-21-driving-drivers <div class="raw-html-embed"> </div><div> /* Banner_Title_Overlay_Bar */ .Banner_Title_Overlay_Bar { position: relative; display: block; overflow: hidden; max-width: 1170px; margin: 0px auto 25px auto; } .Banner_Title_Overlay_Bar h1 { position: absolute; bottom: 40px; color: #003087; background-color: rgba(255, 255, 255, .8); width: 100%; padding: 20px 40px; font-size: 3em; box-shadow: 0 3px 8px -5px rgba(0, 0, 0, .6); } @media (max-width:991px) { .Banner_Title_Overlay_Bar h1 { bottom: 0px; margin: 0px; font-size: 2.5em; } } @media (max-width:767px) { .Banner_Title_Overlay_Bar h1 { font-size: 2em; text-align: center; text-indent: 0px; padding: 10px 20px; } } @media (max-width:530px) { .Banner_Title_Overlay_Bar h1 { position: relative; background-color: #63666A22; } } /* Banner_Title_Overlay_Bar // */ <header class="Banner_Title_Overlay_Bar"><img src="/sites/default/files/2024-01/Trailblazers_Amazon_banner_1170x250.png" alt="Cover of Driving the Drivers: How hospitals and health systems can leverage technology and workflow optimization to address health-related social needs" width="1168" height="250"><div><h1>Driving the Drivers</h1></div></header></div> h2{ margin-top: 0px; } p.center_Intro { color: #002855; line-height: 1.2em; font-size: 30px; margin: 10px 0 25px 0; font-weight: 700; font-size: 2em; } p.center_Lead { color: #63666A; font-weight: 300; line-height: 1.4; font-size: 21px; } <div class="row"><div class="col-sm-8"><h2>How hospitals and health systems can leverage technology and workflow optimization to address health-related social needs.</h2><p>Addressing a patient’s social care needs can be a challenging journey for hospitals and health systems. It begins with screening a patient for health-related social needs (HRSN) and, ideally, ends with the patient being connected to the resources they need to experience better health outcomes.</p><p>How can hospitals and health systems reduce those gaps in the HRSN journey for themselves, their clinicians, their staff and, most importantly, their patients and communities? Technology-driven automation is the answer.</p><p>Screening patients for HRSN needs and using those data hit the four targets in the Quadruple Aim. It’s the people who use technology-driven automation to improve SDOH screening processes and measure the results. These results enhance patient experience, improve population health, reduce costs and improve the work life of health care providers.</p><div class="row"><div class="col-sm-12"><p><strong>Sponsored by:</strong><a href="https://uniteus.com/" target="_blank" title="UniteUs"><strong><img src="/sites/default/files/2020-05/Logo_UniteUs_834x313.jpg" alt="UniteUs logo" width="834" height="313"></strong></a></p></div></div></div><div class="col-sm-4"><img src="/sites/default/files/2024-01/Trailblazers_logo-924x265.png" alt="TrailBlazers" width="100%" height="100%"><p><br><a href="#DownloadNow" title="Download, Driving the Drivers: How hospitals and health systems can leverage technology and workflow optimization to address health-related social needs"><img src="/sites/default/files/2025-04/Traiblazers_UniteUs_cover_777x600.png" alt="Cover, Driving the Drivers: How hospitals and health systems can leverage technology and workflow optimization to address health-related social needs" width="100%" height="100%"> </a><br><a class="btn btn-primary" href="#DownloadNow" title="Download, Driving the Drivers: How hospitals and health systems can leverage technology and workflow optimization to address health-related social needs">Download</a></p></div></div> .y-hr3 div:nth-child(2) { border-top: solid 15px #67c1c3; margin: 50px 0px; height: 0px; <div class="row y-hr3"><div class="col-md-3"> </div><div class="col-md-6"> </div><div class="col-md-3"> </div></div><div class="row"><div class="col-sm-4"><img src="/sites/default/files/2025-04/Trailblazers_UniteUs_FirstSection_700x1064.png" alt="Illustration of various types of people walking around" width="100%" height="100%"></div><div class="col-sm-8"><h2>Capitalizing on Opportunities</h2><p>Technology-driven automation can help provider organizations capitalize on these opportunities in the following ways:</p><ul><li><strong>Enhanced Patient Experience:</strong> <br>Screening allows health care providers to understand the patient’s full context and tailor care accordingly, leading to a more patient-centered approach.</li><li><strong>Improved Patient Outcomes:</strong> <br>By identifying and addressing social needs, health care providers can help patients overcome barriers to accessing care and improving their health.</li><li><strong>Reduced Health Care Costs:</strong> <br>Addressing social needs can prevent unnecessary hospitalizations and emergency department visits, ultimately reducing health care costs.</li><li><strong>Strengthened Community Partnerships:</strong> <br>Screening initiatives can help hospitals build relationships with community organizations, creating a network of resources to support patients’ needs.</li></ul><p><a href="#DownloadNow" title="Download, Driving the Drivers: How hospitals and health systems can leverage technology and workflow optimization to address health-related social needs"><strong>READ MORE.</strong></a></p></div></div><div class="row y-hr3"><div class="col-md-3"> </div><div class="col-md-6"> </div><div class="col-md-3"> </div></div><div class="row"><div class="col-sm-4"><img src="/sites/default/files/2025-04/Trailblazers_UniteUs_Presbyterian_700x532.png" alt="Exterior of Presbyterian Healthcare Services" width="700" height="532"></div><div class="col-sm-8"><h2>Case Study: Presbyterian Healthcare Services</h2><h3>From ‘Scattershot’ to Standardized</h3><p>In 2018, PHS adopted the screening system and used it for the accountable health communities project before scaling up to systemwide screening and integrating it into the EHR in 2021. In early 2024, PHS migrated to Unite Us. The three systems — HRSN screening, EHR and portal — now work in concert to power the HRSN screening process as part of routine health care. This approach eliminated paper screenings, standardized screening workflows across care sites, and integrated patients’ HRSN screening data into their EHRs and patient portals.</p><p><a href="#DownloadNow" title="Download, Driving the Drivers: How hospitals and health systems can leverage technology and workflow optimization to address health-related social needs"><strong>READ MORE.</strong></a></p></div></div><div class="row y-hr3"><div class="col-md-3"> </div><div class="col-md-6"> </div><div class="col-md-3"> </div></div><div class="row"><div class="col-sm-4"><img src="/sites/default/files/2025-04/Trailblazers_UniteUs_Yale_NewHaven_700x532.png" alt="Exterior of Yale New Haven Health" width="700" height="532"></div><div class="col-sm-8"><h2>Case Study: Yale New Haven Health</h2><h3>Willingness Replaces Hesitancy</h3><p>In 2020, YNHH implemented the automated social referral platform from Unite Us, a New York-based technology company. This was paired with improved workflows within the EHR. The move turned hesitancy into willingness for each of the system’s challenges. Patients now can complete their HRSN screening questions in their homes through the patient portals. They can do it on their smartphones, tablets, laptops, in kiosks at check-in, and by clinicians and support staff in any inpatient or outpatient setting before, during or after a visit.</p><p><a href="#DownloadNow" title="Download, Driving the Drivers: How hospitals and health systems can leverage technology and workflow optimization to address health-related social needs"><strong>READ MORE.</strong></a></p></div></div><div> .SponsorMarketoForm { background-color: ; padding:5px 25px; border: solid 2px #307FE2; margin:50px 15px 0px !important; display:inline-block; width:100%; } .SponsorMarketoForm h3{ margin:10x 0 0 0 ; color:#eaaa00; font-size:.7em; text-transform:uppercase; font-weight:400; letter-spacing:3px; max-width:200px; /* Custom for the copy length */ background-color:#fff; padding: 5px 15px; position:relative; top:-35px; height: 0px; } .SponsorMarketoForm h2{ color: #002855; } .SponsorMarketoForm .SponsorMarketoFormHolder{ background-color: ; padding:15px; display: inline-block; margin-bottom:25px; } .SponsorMarketoFormHolder form{ margin: auto; } @media (max-width:640px){ .SponsorMarketoForm { padding:5px 0px; } .SponsorMarketoForm .SponsorMarketoFormHolder{ padding:15px 0px; } } /* Marketo Over-ride */ .mktoForm .mktoFormRow:nth-child(3){ float: left; } /*Center the last row .mktoForm .mktoFormRow:nth-child(4){ margin-left:15%; } */ .mktoForm label{ font-size: 0px; width: 0px !important; } .mktoForm input{ height: 30px } .mktoForm .mktoButtonRow{ float: left; } .mktoForm .mktoButtonWrap { margin-left:20px !important; } .mktoForm .mktoButton { background-color: #307FE2 !important; border: 1px solid #307FE2 !important; color: #fff !important; padding: 0.4em 1em; font-size: 1em; background-image: none !important; min-width: 190px; margin: 0 15px; border-radius: 4px; padding: 10px 20px; transition: all .25s ease-in-out; text-shadow: none; white-space: normal; height: 30px; font-weight: 700 } .mktoForm .mktoButton:hover{ background-color: #002855 !important; border: 1px solid #002855 !important; color: #fff !important; } .mktoForm .mktoClear { clear: none; } <div class="row spacer" id="DownloadNow"><div><div class="col-md-1"> </div><div class="col-md-10"><div class="cta--image-container full_width SponsorMarketoForm"><h3>Download Now</h3><div class="col-md-9"><h2>Driving the Drivers</h2><div class="SponsorMarketoFormHolder">   MktoForms2.loadForm("//sponsors.aha.org", "710-ZLL-651", 3641); MktoForms2.whenReady(function(form) { if (form.getId() == 3641) { form.onSuccess(function(values, followUpUrl) { form.getFormElem().hide(); document.getElementById("successAndErrorMessages").innerHTML = "<div><p>Thank you for downloading the latest AHA Trailblazers.<\/p><a class='btn btn-wide btn-primary' data-view-context='top-level-view' href='https:\/\/www.aha.org\/system\/files\/media\/file\/2025\/04\/Trailblazers_UniteUs.pdf' target='_blank' rel='noopener noreferrer nofollow'>Download the Report<\/a><\/center><\/div>"; return false; }); }; }); <div id="successAndErrorMessages"> </div></div></div><div class="col-md-3"><img src="/sites/default/files/2025-04/Traiblazers_UniteUs_cover_777x600.png" alt="Cover of Driving the Drivers: How hospitals and health systems can leverage technology and workflow optimization to address health-related social needs" width="600" height="777"></div></div></div><div class="col-md-1"> </div></div></div></div> Fri, 11 Apr 2025 09:57:37 -0500 Technology Strategy /aha-center-health-innovation-market-scan/2025-01-21-4-takeaways-jp-morgan-healthcare-conference <div class="container"><div class="row"><div class="col-md-8"><p><img src="/sites/default/files/inline-images/4-Takeaways-frm-the-JP-Morgan-Healthcare-Conference.png" data-entity-uuid="8478c2db-2a7f-4586-9896-eb67bc70dc6b" data-entity-type="file" alt="4 Takeaways from the J.P. Morgan Healthcare Conference. A clinician reviewing health data, a robotic hand controlled by AI, a microscope." width="100%" height="100%"></p><p>As health care executives continue to reimagine and reshape their organizations to achieve financial sustainability, many are forging partnerships to achieve their goals. At the same time, some organizations are rewiring their strategies as they integrate with other health systems to serve their communities more efficiently and effectively.</p><p>These trends were developing in real time during last week’s <a href="https://www.jpmorgan.com/about-us/events-conferences/health-care-conference" target="_blank" title="43rd Annual J.P. Morgan Healthcare Conference landing page">J.P. Morgan Healthcare Conference</a>, with artificial intelligence (AI) applications underpinning many of the new and expanding alliances.</p><h2><span>4 Takeaways from the Conference</span></h2><h3><span>1</span> <span>|</span> Enterprise AI applications will grow.</h3><p>A multiyear agreement announced between <a href="https://www.aboutamazon.com/news/aws/aws-general-catalyst-vc-health-care-collaboration" target="_blank" title="Amazon News: AWS and General Catalyst join forces to transform health care with AI">Amazon Web Services (AWS)</a> and venture capital firm <a href="https://www.generalcatalyst.com/" target="_blank" title="General Catalyst homepage">General Catalyst</a> is expected to help speed AI products to market that are enterprise-grade rather than point solutions. Under the partnership, General Catalyst portfolio companies will use AWS’ cloud and other services to build and deliver health care AI tools more quickly.</p><p>General Catalyst portfolio companies <a href="https://www.aidoc.com/" target="_blank" title="Aidoc homepage">Aidoc</a>, which applies AI to medical imaging, and <a href="https://www.commure.com/" target="_blank" title="Commure homepage">Commure</a>, which automates health care workflows, will be the first two companies to participate. The two startups were chosen because they have gained significant traction in the market, Dan Sheeran, general manager for health and life services at AWS, told CNBC.</p><p>Sheeran notes that the partnership between General Catalyst and AWS will stretch over several years, with new tools from Aidoc and Commure coming this year. He said Aidoc is exploring how it can use the cloud to tap data modalities across pathology, cardiology, genomics and other molecular information.</p><p>After spending considerable time evaluating how health care organizations can transform themselves, General Catalyst recognized that AI products need to evolve from point solutions from hundreds or thousands of companies to applications that serve the entire enterprise, said Chris Bischoff, head of global health care investing at General Catalyst.</p><h3><span>2</span> <span>|</span> AI-powered digital pathology will fuel more personalized care.</h3><p>Developing models to detect pathology is essential to diagnosing and determining treatments for many types of cancer and other complex conditions, but historically it has been a slow and manual process. A <a href="https://nvidianews.nvidia.com/news/nvidia-partners-with-industry-leaders-to-advance-genomics-drug-discovery-and-healthcare" target="_blank" title="NVIDIA Newsroom: NVIDIA Partners With Industry Leaders to Advance Genomics, Drug Discovery and Healthcare">new partnership</a> between AI-powered software giant <a href="https://www.nvidia.com/en-us/" target="_blank" title="NVIDIA homepage">Nvidia</a> and <a href="https://newsnetwork.mayoclinic.org/discussion/mayo-clinic-launches-mayo-clinic-digital-pathology-to-modernize-pathology-speed-medical-breakthroughs/" target="_blank" title="Mayo Clinic News Network: Mayo Clinic launches Mayo Clinic Digital Pathology to modernize pathology, speed medical breakthroughs">Mayo Clinic</a> is designed to speed the development of pathology foundation models.</p><p>Mayo Clinic’s digital pathology platform houses 20 million whole-slide images and 10 million associated patient records. To accelerate foundation model development on the platform, the health system will deploy Nvidia’s <a href="https://www.nvidia.com/en-us/data-center/technologies/blackwell-architecture/" target="_blank" title="NVIDIA: NVIDIA Blackwell Architecture">DGX Blackwell AI</a> systems and <a href="https://monai.io/" target="_blank" title="Monai homepage">Monai</a>, the company’s health care imaging platform.</p><p>Mayo Clinic and Nvidia say their work will serve as a cornerstone for future AI applications in drug discovery, personalized diagnostics and treatments. The companies will continue to expand this collaboration with Mayo’s clinical and AI expertise and Nvidia <a href="https://www.nvidia.com/en-us/ai-data-science/products/nemo/?ncid=pa-srch-goog-125782" target="_blank" title="NVIDIA: NVIDIA NeMo">Cosmos Nemotron</a> vision language models and NIM microservices to provide more personalized health care experiences, along with predictive and efficient treatment strategies.</p><h3><span>3</span> <span>|</span> Transformation done well can deliver huge improvements.</h3><p>Take the case of Renton, Washington-based <a href="https://www.providence.org/" target="_blank" title="Providence Health System homepage">Providence</a>. The health system shared that its Recover and Renew plan begun three years ago has netted about <a href="https://www.digitalhealthnews.com/providence-reports-1-bn-in-operational-improvements" target="_blank" title="Digital Health News: Providence Reports $1 Bn in Operational Improvements">$1 billion in operational improvements</a>.</p><p>The restructuring and cost-cutting initiatives include reducing the health system’s use of contract workers and patients’ length of stay, organizational restructuring, increasing partnerships with other providers and growing value-based care platforms.</p><p>Providence recently expanded its partnership efforts by forming a <a href="https://blog.providence.org/national-news/providence-and-compassus-announce-joint-venture-for-home-based-care-services" target="_blank" title="Providence: Providence and Compassus announce joint venture for home-based care services">joint venture with home care provider Compassus</a> and participating in the <a href="https://www.truveta.com/truveta-genome-project/" target="_blank" title="Truveta Genome Project homepage">Truveta genome project</a>, which will use AI to help accelerate drug discovery and value-based care. The collaboration boasts the largest and most diverse database of genomic and phenotypic information.</p><p>The health system also launched <a href="https://longitudehealth.org/" target="_blank" title="Longitude Health homepage">Longitude Health</a> in October in collaboration with Baylor Scott & White Health, Memorial Hermann Health System and Novant Health. The initiative is designed to help providers improve care for Medicare Advantage beneficiaries and other patients covered by outcome-based reimbursement models.</p><h3><span>4</span> <span>|</span> Strategic planning may require rewiring your organization.</h3><p>That’s the direction <a href="https://www.advocatehealth.com/" target="_blank" title="Advocate Health homepage">Advocate Health</a> has taken with its new <a href="https://www.fiercehealthcare.com/hospitals/jpm25-look-inside-advocate-healths-rewire-2030-strategy" target="_blank" title="Fierce Healthcare: JPM25: A look inside Advocate Health's Rewire 2030 strategy">Rewire 2030 strategic framework</a>. The initiative is aimed at rewiring operations within the huge health system after Advocate Aurora Health and Atrium Health merged in 2022.</p><p>After bringing together what amounted to four legacy organizations, Advocate Health is now focused on its path forward, built on the “Advocate Way,” CEO Eugene Woods, said at the conference.</p><p>Advocate Health will focus on six strategic priorities to differentiate itself, a Fierce Healthcare report noted:</p><ul><li><strong>Pioneer national service lines.</strong></li><li><strong>Build the country’s leading model for access.</strong></li><li><strong>Unite health care with wellness programs and home health.</strong></li><li><strong>Develop the preeminent model for academics.</strong></li><li><strong>Establish an ecosystem for innovative partnerships.</strong></li><li><strong>Curate a “system of systems.”</strong></li></ul><p>As part of its academic plan, Advocate Health will open the <a href="https://www.northcarolinahealthnews.org/2024/10/02/the-pearl-more-than-a-medical-school/" target="_blank" title="North Carolina Health News: More than a medical school">first medical school campus in Charlotte, North Carolina,</a> with Wake Forest University. The team plans to build an innovation district around the medical center. <a href="https://school.wakehealth.edu/features/education/charlotte-campus-progress-in-the-pearl" target="_blank" title="Wake Forest University School of Medicine: Charlotte Campus Progress in the Pearl">“The Pearl,”</a> as it will be named, will serve as a mixed-use space for community residents, and multiple scientific companies have said they will take up residence in the building to enhance the student experience.</p></div><div class="col-md-4"><p><a href="/center" title="Visit the AHA Center for Health Innovation landing page."><img src="/sites/default/files/inline-images/logo-aha-innovation-center-color-sm.jpg" data-entity-uuid="7ade6b12-de98-4d0b-965f-a7c99d9463c5" alt="AHA Center for Health Innovation logo" width="721" height="130" data-entity- type="file" class="align-center"></a></p><p><a href="/center/form/innovation-subscription"><img src="/sites/default/files/2019-04/Market_Scan_Call_Out_360x300.png" data-entity-uuid data-entity-type alt width="360" height="300"></a></p></div></div></div>.field_featured_image { position: absolute; overflow: hidden; clip: rect(0 0 0 0); height: 1px; width: 1px; margin: -1px; padding: 0; border: 0; } .featured-image{ position: absolute; overflow: hidden; clip: rect(0 0 0 0); height: 1px; width: 1px; margin: -1px; padding: 0; border: 0; } h2 { color: #9d2235; } Tue, 21 Jan 2025 06:15:00 -0600 Technology Strategy /aha-center-health-innovation-market-scan/2025-01-21-how-engage-clinicians-your-technology-strategies <div class="container"><div class="row"><div class="col-md-8"><p><img src="/sites/default/files/inline-images/How-to-Engage-Clinicians-in-Your-Technology-Strategies.png" data-entity-uuid="ebc69361-6cce-4d3c-8a5a-cbda851f3dc5" data-entity-type="file" alt="How to Engage Clinicians in Your Technology Strategies. Clinicians performing a surgery in the background. The cover of the 2025 Healthcare Workforce Scan." width="100%" height="100%"></p><p>Achieving digital transformation comes with inherent challenges. Ideally, technology should streamline workflows and help organizations make better use of their data.</p><p>New solutions need corresponding workforce strategies, especially those related to training and support. This can be accomplished through:</p><ul><li>Refreshing educational materials and approaches.</li><li>Updating workflows and clarifying roles to ensure that processes change with the needs of end users.</li><li>Aligning return-on-investment goals with the broader organizational strategy.</li><li>Engaging front-line managers and informatics teams in their software purchases and rollouts.</li><li>Rigorously vetting and testing new technology for patient safety and workflow compatibility, while focusing on enhancing the user experience to avoid electronic health record (EHR) documentation burdens on clinical staff.</li></ul><p>The <a href="/aha-workforce-scan">AHA's 2025 Health Care Workforce Scan</a> provides insights on how to engage clinicians in your technology strategies.</p><h2><span>The Case for Continuous Training</span></h2><p>Today, leaders are focusing on continuous training that emphasizes not just the use, but the value of new technologies.</p><p>For example, Texas Children’s Hospital in Houston used change-management techniques during a major expansion and EHR system implementation. Leaders selected staff from across the organization to bridge the gap between the project team and their peers, helping to translate high-level project information into practical, day-to-day guidance for their co-workers. They also met regularly to exchange ideas and report issues to the change-management team.</p><p>Leaders also held dress rehearsals to prepare staff, setting up real-life simulations of the new EHR system. Staff practiced using the system and new processes before the actual launch. This helped employees understand what to expect and reduced anxiety. It also allowed the hospital to identify potential problems, like incorrect user settings, before the system went live. This led to smoother transitions and more positive attitudes during major organizational changes.</p><p>For example, hospital leaders compared two business units during the change process. Unit 1, which fully embraced change-management practices, showed significantly better outcomes than Unit 2, which did not. Unit 1’s staff reported feeling more prepared, informed and supported throughout the transition. This was reflected in higher participation rates in such key activities as dress rehearsals, where Unit 1 had more than double the staff engagement of Unit 2.</p><p>Before launching a virtual nurse program, which involved new technology for much of its staff, Inova health system in Falls Church, Virginia, held a two-day innovation accelerator event focused on nurse efficiency and well-being. This involved the nursing team in shaping the program’s standards, which helped staff embrace changes to reduce documentation, support a new virtual nurse care model and increase mobile app use for medication administration.</p><p>Kaiser Permanente found that addressing nurse perceptions of EHR use was as important as optimizing the actual time spent on documentation. Its nurses felt overwhelmed by EHR use, even though data showed they spent less time in the EHR than average. With the understanding that perception of workload affects stress levels and job satisfaction, leaders showed nurses personalized report cards highlighting EHR time relative to patient loads. They directly communicated with overwhelmed clinicians, building connections and showing them data that proved the value of their time spent documenting.</p><p>Anecdotal results showed improved nurse satisfaction and better adaptation to new processes, especially among new nurses. Leaders mentioned that empathy, support and clear communication about the benefits of new tools helped promote engagement.</p><h2><span>3 Things to Think About</span></h2><ul><li><strong>How do you seek and incorporate end-user feedback into your purchasing decisions?</strong></li><li><strong>As roles change, how can you position technology as part of broad, continuous process improvement?</strong></li><li><strong>How do you use informaticists to bridge the gap between central hospital decisions and end users?</strong></li></ul><p><a href="/aha-workforce-scan">Download the 2025 AHA Health Care Workforce Scan</a> to learn more.</p></div><div class="col-md-4"><p><a href="/center" title="Visit the AHA Center for Health Innovation landing page."><img src="/sites/default/files/inline-images/logo-aha-innovation-center-color-sm.jpg" data-entity-uuid="7ade6b12-de98-4d0b-965f-a7c99d9463c5" alt="AHA Center for Health Innovation logo" width="721" height="130" data-entity- type="file" class="align-center"></a></p><p><a href="/center/form/innovation-subscription"><img src="/sites/default/files/2019-04/Market_Scan_Call_Out_360x300.png" data-entity-uuid data-entity-type alt width="360" height="300"></a></p></div></div></div>.field_featured_image { position: absolute; overflow: hidden; clip: rect(0 0 0 0); height: 1px; width: 1px; margin: -1px; padding: 0; border: 0; } .featured-image{ position: absolute; overflow: hidden; clip: rect(0 0 0 0); height: 1px; width: 1px; margin: -1px; padding: 0; border: 0; } h2 { color: #9d2235; } Tue, 21 Jan 2025 06:00:00 -0600 Technology Strategy /aha-center-health-innovation-market-scan/2024-11-15-mobilizing-data-improve-operational-efficiency <div class="raw-html-embed"> </div><div> /* Banner_Title_Overlay_Bar */ .Banner_Title_Overlay_Bar { position: relative; display: block; overflow: hidden; max-width: 1170px; margin: 0px auto 25px auto; } .Banner_Title_Overlay_Bar h1 { position: absolute; bottom: 40px; color: #003087; background-color: rgba(255, 255, 255, .8); width: 100%; padding: 20px 40px; font-size: 3em; box-shadow: 0 3px 8px -5px rgba(0, 0, 0, .6); } @media (max-width:991px) { .Banner_Title_Overlay_Bar h1 { bottom: 0px; margin: 0px; font-size: 2.5em; } } @media (max-width:767px) { .Banner_Title_Overlay_Bar h1 { font-size: 2em; text-align: center; text-indent: 0px; padding: 10px 20px; } } @media (max-width:530px) { .Banner_Title_Overlay_Bar h1 { position: relative; background-color: #63666A22; } } /* Banner_Title_Overlay_Bar // */ <header class="Banner_Title_Overlay_Bar"><img src="/sites/default/files/2024-01/Trailblazers_Amazon_banner_1170x250.png" alt="Cover of Mobilizing Data to Improve Operational Efficiency " width="1168" height="250"><div><h1>Mobilizing Data to Improve Operational Efficiency</h1></div></header></div> h2{ margin-top: 0px; } p.center_Intro { color: #002855; line-height: 1.2em; font-size: 30px; margin: 10px 0 25px 0; font-weight: 700; font-size: 2em; } p.center_Lead { color: #63666A; font-weight: 300; line-height: 1.4; font-size: 21px; } <div class="row"><div class="col-sm-8"><h2>Orchestrating care delivery through technology can improve clinical, financial, administrative and workplace performance</h2><p>Hospitals and health systems that build integrated, efficiency-producing data ecosystems by investing in cloud-managed, AI-driven RTLS, IoT and AI technology can convert their new superpower — automated capacity management — into virtually limitless operational, clinical, financial, administrative and workforce benefits.</p><p>Hospitals and health systems that build such an integrated, efficiency-producing data ecosystem acquire new capabilities. In real time, at any point in the patient journey, the hospitals and health systems now know:</p><ul><li>Where a patient is physically at any point in real time.</li><li>Where a patient is medically, in terms of treatment plan.</li><li>Where a patient is medically, in terms of medical condition or health status.</li><li>What clinical staff are available to care for a patient.</li><li>What medical equipment or other clinical assets are available to care for a patient.</li><li>What clinical space is available to care for a patient.</li></ul><div class="row"><div class="col-sm-12"><p><strong>Sponsored by:</strong><a href="https://kontakt.io/solutions/healthcare/" target="_blank" title="kontakt.io | Creating Responsive Health Systems"><strong><img src="/sites/default/files/2024-11/Logo_Kontakt_transparent_834x313.png" alt="kontakt.io logo" width="834" height="313"></strong></a></p></div></div></div><div class="col-sm-4"><a href="https://kontakt.io/solutions/healthcare/" target="_blank" title="kontakt.io | Creating Responsive Health Systems"><img src="/sites/default/files/2024-01/Trailblazers_logo-924x265.png" alt="TrailBlazers logo" width="100%" height="100%"></a><p><br><a href="#DownloadNow" title="Mobilizing Data to Improve Operational Efficiency | Orchestrating care delivery through technology can improve clinical, financial, administrative and workplace performance"><img src="/sites/default/files/2024-11/Traiblazers_Kontakt_cover_777x600.png" alt="Cover, Mobilizing Data to Improve Operational Efficiency | Orchestrating care delivery through technology can improve clinical, financial, administrative and workplace performance" width="100%" height="100%"> </a><br><a class="btn btn-primary" href="#DownloadNow" title="Download, Mobilizing Data to Improve Operational Efficiency | Orchestrating care delivery through technology can improve clinical, financial, administrative and workplace performance">Download</a></p></div></div> .y-hr3 div:nth-child(2) { border-top: solid 15px #67c1c3; margin: 50px 0px; height: 0px; <div class="row y-hr3"><div class="col-md-3"> </div><div class="col-md-6"> </div><div class="col-md-3"> </div></div><div class="row"> <img src="/sites/default/files/2024-11/Trailblazers_Kontakt_HCA_700x532.png" alt="xxxxxxxxxxxx"> </div>--><div class="col-sm-5 col-md-6"><img src="/sites/default/files/2024-11/Trailblazers_Kontakt_Section1-infographic.png" alt="An integrated, efficiently-produced data ecosystem model | * Existing Administrative, Clinical and Financial IT System: EHR, Patient Accounting, Other administrative systems, Other clinical systems, other financial systems * AI-Powered Cloud-managed Platform: Inform, Predict, Recommend, Orchestrate * New RTLS Data: Patients, Clinical staff, Medical equipment and other assists, Clinical spaces" width="1500" height="1021"></div><div class="col-sm-7 col-md-6"> /* Just for this one */ @media (min-width:1200px){ h2.HeaderMobileShift{ margin-top: 50px; } } <h2 class="HeaderMobileShift">Using Data to Become More Efficient</h2><p>Improving clinical operational efficiency and using new technologies to mitigate administrative burdens among staff rank high on health care leaders’ priority list. Digital technologies and other HIT systems can help organizations become more efficient by:</p><ul><li>Capturing new data.</li><li>Consolidating and contextualizing data to predict inefficiencies in workflows.</li><li>Point to solutions to mitigate these inefficiencies now and in the future.</li></ul><p><a href="#DownloadNow" title="Download, Mobilizing Data to Improve Operational Efficiency | Orchestrating care delivery through technology can improve clinical, financial, administrative and workplace performance"><strong>READ MORE.</strong></a></p></div></div><div class="row y-hr3"><div class="col-md-3"> </div><div class="col-md-6"> </div><div class="col-md-3"> </div></div><div class="row"><div class="col-sm-4"><img src="/sites/default/files/2024-11/Trailblazers_Kontakt_NE_Georgia_HealthSystem_700x532.png" alt="Medical staff" width="700" height="532"></div><div class="col-sm-8"><h2>Case Study: Northeast Georgia Health System</h2><h3>Improving Workplace Safety</h3><p>To ensure the safety and well-being of staff and patients as well as to show the larger community that it is committed to providing a safe and secure work environment, NGHS leadership has implemented a safety solution at a scale that protects both staff and patients in all EDs, inpatient units, ICUs, procedural areas, and more.</p><p><a href="#DownloadNow" title="Download, Mobilizing Data to Improve Operational Efficiency | Orchestrating care delivery through technology can improve clinical, financial, administrative and workplace performance"><strong>READ MORE.</strong></a></p></div></div><div> .SponsorMarketoForm { background-color: ; padding:5px 25px; border: solid 2px #307FE2; margin:50px 15px 0px !important; display:inline-block; } .SponsorMarketoForm h3{ margin:10x 0 0 0 ; color:#eaaa00; font-size:.7em; text-transform:uppercase; font-weight:400; letter-spacing:3px; max-width:200px; /* Custom for the copy length */ background-color:#fff; padding: 5px 15px; position:relative; top:-35px; height: 0px; } .SponsorMarketoForm h2{ color: #002855; } .SponsorMarketoForm .SponsorMarketoFormHolder{ background-color: ; padding:15px; display: inline-block; margin-bottom:25px; } .SponsorMarketoFormHolder form{ margin: auto; } @media (max-width:640px){ .SponsorMarketoForm { padding:5px 0px; } .SponsorMarketoForm .SponsorMarketoFormHolder{ padding:15px 0px; } } /* Marketo Over-ride */ .mktoForm .mktoFormRow:nth-child(3){ float: left; } /*Center the last row .mktoForm .mktoFormRow:nth-child(4){ margin-left:15%; } */ .mktoForm label{ font-size: 0px; width: 0px !important; } .mktoForm input{ height: 30px } .mktoForm .mktoButtonRow{ float: left; } .mktoForm .mktoButtonWrap { margin-left:20px !important; } .mktoForm .mktoButton { background-color: #307FE2 !important; border: 1px solid #307FE2 !important; color: #fff !important; padding: 0.4em 1em; font-size: 1em; background-image: none !important; min-width: 190px; margin: 0 15px; border-radius: 4px; padding: 10px 20px; transition: all .25s ease-in-out; text-shadow: none; white-space: normal; height: 30px; font-weight: 700 } .mktoForm .mktoButton:hover{ background-color: #002855 !important; border: 1px solid #002855 !important; color: #fff !important; } .mktoForm .mktoClear { clear: none; } <div class="row spacer" id="DownloadNow"><div><div class="col-md-1"> </div><div class="col-md-10"><div class="cta--image-container full_width SponsorMarketoForm"><h3>Download Now</h3><div class="col-sm-9"><h2>Mobilizing Data to Improve Operational Efficiency</h2><div class="SponsorMarketoFormHolder">   MktoForms2.loadForm("//sponsors.aha.org", "710-ZLL-651", 3641); MktoForms2.whenReady(function(form) { if (form.getId() == 3641) { form.onSuccess(function(values, followUpUrl) { form.getFormElem().hide(); document.getElementById("successAndErrorMessages").innerHTML = "<div><p>Thank you for downloading the latest AHA Trailblazers.<\/p><a class='btn btn-wide btn-primary' data-view-context='top-level-view' href='https:\/\/www.aha.org\/system\/files\/media\/file\/2024\/11\/Trailblazers_Kontakt.pdf' target='_blank' rel='noopener noreferrer nofollow'>Download the Report<\/a><\/center><\/div>"; return false; }); }; }); <div id="successAndErrorMessages"> </div></div></div><div class="col-sm-3"><img src="/sites/default/files/2024-11/Traiblazers_Kontakt_cover_777x600.png" alt="Thriving in the New Health Care Economy | How Hospitals and Health Systems Can Pivot Their Operating Models for Sustainability" width="600" height="777"></div></div></div><div class="col-md-1"> </div></div></div></div> Fri, 15 Nov 2024 14:00:00 -0600 Technology Strategy /news/blog/2023-05-03-public-health-emergency-ends-mental-health-emergency-continues <p>With the COVID-19 pandemic receding from the national headlines and public health emergency (PHE) winding down later this month, it’s imperative to reflect on the pandemic’s impact on mental health care in the United States, and how we must adapt to face the ongoing challenge of providing mental health care services to our communities.</p> <p>Many have dubbed the growing need of mental health services as the next pandemic. It’s clear that the COVID-19 pandemic has led to a boom in tele-psych services that is here to stay, although questions remain on what will be the effect of the elimination of the emergency edict. According to several surveys, mental health visits continue to be provided virtually (with estimates ranging from over one-third to over half of the visits), in contrast to other specialties where the majority of clinical encounters are returning to in-person care.</p> <p>While mental health services have long been offered via telehealth, and more so than for other service lines, large-scale uptake was stymied by limited reimbursement coverage, especially from governmental payers. That changed once the pandemic took hold, and thankfully that coverage has been extended at the federal level for the time being. Medicaid reimbursement varies from state to state, but all states cover some form of telehealth services.</p> <p>Prior to the pandemic, many providers were unsure if telehealth would be an effective way to provide behavioral health services. After three years, most are sold that the remote platforms are engaging enough and work -- and patients agree, because they continue to ask for those appointments.</p> <p>Telehealth care has also helped break down certain barriers that have long been a problem in health care. Geography, lack of free time and the cost of transportation are all access barriers erased by telehealth services across health care, and especially in behavioral health, where appointments can be difficult to obtain.</p> <p>Another barrier for providing telehealth care prior to the pandemic was restrictions on virtually prescribing controlled substances, including for patients under psychiatric care. The elimination of the public health emergency will again limit a provider’s ability to prescribe controlled substances to a patient they’re caring for through a telehealth platform. This would unfairly stop some patients from utilizing care remotely. The U.S. Drug Enforcement Administration (DEA) has proposed rules that will extend certain flexibilities, but the practice of prescribing controlled substances will be more restrictive than what the public health emergency has allowed, necessitating in-person visits for most patients in need of controlled substances like stimulants for Attention Hyperactivity Disorder (ADHD) or benzodiazepines like Ativan or Valium for anxiety or insomnia.</p> <p>During the pandemic, many states temporarily allowed practitioners from other states to provide telehealth services. This allowed patients in underserved areas, or with a need for specialty care, to reach providers they would otherwise not have had access to. As we build the care in the future, we need to solve for the issue of telehealth services stopping at state lines.</p> <p>Just as patients have embraced telehealth, caregivers have also found the service to be highly effective. As we shift toward a post-pandemic world, let’s not lose sight of all that we’ve learned about caring for patients during this difficult time, when demand for mental health services has risen to record levels. This demand isn’t going away, which is why we can’t limit how we care for patients.</p> <p>Beyond the impact on telehealth, the declaration of end of PHE also is a statement on returning to normal service. But as we settle into this new normal of the post-PHE world, we must continue to raise awareness for the ongoing need for mental health services. Our work is not finished.</p> <p>The pandemic laid bare the disparities in clinical outcomes in historically underserved communities. We must advocate for access to high bandwidth internet for all and for culturally competent telehealth for our diverse communities. Furthermore, we need to train more clinical professionals that are representative of the communities we serve. Even before the pandemic, we faced a limited workforce of trained clinical professionals. Our delivery care system needs substantial investments, especially in minority communities, to provide culturally competent care.</p> <p>The pandemic helped with decreasing stigma associated with accessing mental health care. We need to maintain this momentum by supporting easy access to effective care. We were fortunate enough to beat one pandemic; we can’t afford to slow down in our battle with the next one.</p> <p><em><span><span>Manish Sapra, MD, MMM is executive director of Behavioral Health Services at Northwell Health</span></span></em></p> Wed, 03 May 2023 11:58:38 -0500 Technology Strategy /news/headline/2022-08-30-video-closing-gaps-care-through-laboratory-stewardship <p>Learn how hospital and health system leaders such as Mohiedean Ghofrani, M.D., system medical director for laboratory services, PeaceHealth, are implementing laboratory stewardship programs to track patterns in test ordering compared to accepted guidelines to help identify gaps in care. Watch the 10-minute <a href="/aha-transformation-talks/s2-ep5-closing-gaps?utm_source=newsletter&utm_medium=email&utm_campaign=aha-today" target="_blank">video</a>, part of AHA’s Transformation Talks <a href="/aha-transformation-talks?utm_source=newsletter&utm_medium=email&utm_campaign=aha-today" target="_blank">series</a> on strategies for reimagining health care.</p> Tue, 30 Aug 2022 15:21:24 -0500 Technology Strategy /sponsored-executive-dialogues/2022-09-12-building-health-ecosystem-future <div> </div>header.jumbotron {display:none} <div> /* center_body */ .center_body { /*margin-top:50px;*/ /* margin-bottom: 50px;*/ } .center_body h3 {} .center_body p { font-size: 16px } p.center_Intro { color: #002855; line-height: 1.2em; font-size: 30px; margin: 10px 0 25px 0; font-weight: 700; font-size: 2em; } @media (max-width:768px) { p.center_Intro { line-height: 1.2em; font-size: 23px; font-size: 1.45em; } } .center_body .center_Lead { color: #63666A; font-weight: 300; line-height: 1.4; font-size: 21px; } /* center_body // */ /* Banner_Title_Overlay_Bar */ .Banner_Title_Overlay_Bar { position: relative; display: block; overflow: hidden; max-width: 1170px; margin: 0px auto 25px auto; } .Banner_Title_Overlay_Bar h1 { position: absolute; bottom: 40px; color: #003087; background-color: rgba(255, 255, 255, .8); width: 100%; padding: 20px 40px; font-size: 3em; box-shadow: 0 3px 8px -5px rgba(0, 0, 0, .6); } @media (max-width:991px) { .Banner_Title_Overlay_Bar h1 { bottom: 0px; margin: 0px; font-size: 2.5em; } } @media (max-width:767px) { .Banner_Title_Overlay_Bar h1 { font-size: 2em; text-align: center; text-indent: 0px; padding: 10px 20px; } } @media (max-width:530px) { .Banner_Title_Overlay_Bar h1 { position: relative; background-color: #63666A22; } } /* Banner_Title_Overlay_Bar // */ <header class="Banner_Title_Overlay_Bar"><img src="/sites/default/files/2022-09/VED_Providence1_banner_1170x250.png" alt="Banner Image" width="1170" height="250"><div><h1>Building the Health Ecosystem of the Future</h1></div></header>/* CntMenuSub */ .CntMenuSub{ margin:20px 0px; padding-bottom: 5px; color: #afb1b1; letter-spacing: 1.5px; font-weight: 400; font-size: .7em; } .CntMenuSub .CntMenuBar{ border-bottom: 1px solid lightblue; } .CntMenuSub .CntMenuBar a:after{ content: "|"; padding: 0 3px 0 6px; color: #555; } .CntMenuSub .CntMenuBar a:last-child:after{ content: ""; } .CntMenuSub .CntMenuSubHome, .CntMenuSub .CntMenuSubParent{ text-transform: uppercase; color: #555; opacity: .9; } .CntMenuSub .CntMenuSubParent{ } .CntMenuSub .CntMenuSubChild{ } .CntMenuSub .CntMenuSubCurrent{ opacity: .7; } .CntMenuSub .CntMenuSubHome:hover, .CntMenuSub .CntMenuSubParent:hover{ text-transform: uppercase; color: #d50032; } /* CntMenuSub // */ <div class="container CntMenuSub"><div class="col-md-1"> </div><div class="col-md-10 row CntMenuBar"><a class="CntMenuSubHome" href="/education-events/aha-virtual-executive-dialogues">Executive Dialogues</a> <span class="CntMenuSubChild" id="CntMenuSubChild">Building the Health Ecosystem of the Future</span></div><div class="col-md-1"> </div></div><div class="row spacer"><div class="col-sm-3"><div><a href="/system/files/media/file/2022/09/Providence_ExecDialogue_HealthEcoSystem_Sept2022.pdf" target="_blank"><img src="/sites/default/files/2022-09/VED_Providence1_cover_910x1220.jpg" alt="Executive Dialogue | Building the Health Ecosystem of the Future: Using Digital Transformation to Improve Operations and Care" width="100%" height="100%"></a></div></div><div class="col-sm-9 center_body">.sponsortype { color: #9d2235; font-size: 1.5em; margin: 0px; font-weight: 700; } <p class="sponsortype">Executive Dialogue</p><h2>Using Digital Transformation to Improve Operations and Care</h2><p>Within the next five to 10 years, health care will be embedded in the digital consumer ecosystem. The pandemic accelerated the shift to digital transformation often with temporary solutions to meet new consumer demands and provider needs. Patients increasingly expect frictionless digital consumer like experiences in accessing health care. Hospitals also are dealing with the effects of staff burnout exacerbated by the pandemic, increased administrative loads, and high costs to engage contract clinical staff. This executive dialogue explores the 6 big strategic bets health leaders are making to transform how they are using technology to address these shifts and where they are seeing their biggest roadblocks and wins.</p><div class="row">@media (min-width:768px){ .EDsponsorFloat{ float:right; } } @media (max-width:767px){ .EDLinkFloat{ position:relative; left:27%; } .EDsponsorFloat { text-align:center } } <div class="col-sm-6"><a class="btn btn-wide btn-primary EDLinkFloat" href="/system/files/media/file/2022/09/Providence_ExecDialogue_HealthEcoSystem_Sept2022.pdf" title="Executive Dialogue | Building the Health Ecosystem of the Future: Using Digital Transformation to Improve Operations and Care" data-view-context="top-level-view">Download the Report</a></div><div class="col-sm-6"><div class="EDsponsorFloat"><strong>Sponsored by: </strong><a href="https://www.providence.org/about" target="_blank" rel="noopener nofollow"><img src="/sites/default/files/2022-05/Logo_Providence_834x313.jpg" alt="Providence Logo" width="100%" height="100%"></a></div></div></div></div></div>.sp_CTA5_holder { margin-top:0px; border-bottom: solid 1px #555; padding-bottom: 50px; } .sp_CTA5_holder_last { border-bottom: solid 0px #555; } .sp_CTA5_holder >div{ overflow: auto; } .sp_CTA5_holder ul { list-style: none; /* Remove default bullets */ padding-left: 0px; /*width: calc(100% - 15%);*/ /*margin: 50px auto 0;*/ margin:auto 50px; } .sp_CTA5_holder ul li{ margin-bottom:7px; line-height: 1.5em; font-size:16px; } .sp_CTA5_holder ul li::before { content: " "; font-size: 1em; margin-right: 10px; display: inline-block; height: 12px; background-color: #9d2235; width: 12px; position: relative; top: 0px; -webkit-transform: rotate(45deg); -moz-transform: rotate(45deg); -o-transform: rotate(45deg); } .sp_CTA5_holder ul li{ padding-left:23px; text-indent:-23px; } .body ol>li, .body ul>li{ font-size:16px: } .sp_CTA5_holder h2 { color: #002855; /*! line-height: 2em; */ font-size: 2.15em; margin: 0 0 15px 0; /*! font-size: 30px; */ } .sp_CTA5_holder h3 { /*color: #002855;*/ line-height: 1em; /*font-size: 1.5em;*/ margin-bottom: 25px; margin-top:5px; font-size: 28px; } .sp_CTA5_section{ margin-top: 25px } .sp_CTA5_ImgShadow { /*background-color:green;*/ /* just a visual */ text-align: center } .sp_CTA5_ImgShadow { padding-bottom:75px; /* must match the padding on the img*/ margin: 0px; } .sp_CTA5_ImgShadow img{ width: calc(100% - 35px - 15px); -webkit-box-shadow: 50px -75px 0px 0px rgba(185, 217, 235, 1); -moz-box-shadow: 50px -75px 0px 0px rgba(185, 217, 235, 1); box-shadow: 50px -75px 0px 0px rgba(185, 217, 235, 1); position: relative; top: 75px; max-width: 490px; } @media (max-width:990px){ .sp_CTA5_ImgShadow img{ max-width: 350px;} } @media (max-width:990px){ .sp_CTA5_ImgShadow { padding-bottom:75px; /* must match the padding on the img*/ margin: 0px; margin-right: 40px } } <div class="row spacer sp_CTA5_holder sp_CTA5_holder_last"><div class="col-md-12"><h3>6 Big Bets Health Leaders are Taking in Health Care’s Digital Journey</h3><div class="sp_CTA5_section"><ul><li><strong>Change the health care culture and mindset</strong> and employ technology and tools to transform care delivery and coordination among multiple health care access points.</li><li><strong>Reduce the technology debt.</strong> Simplify, modernize and innovate and build off common platforms first — electronic health records, enterprise resource planning, telehealth.</li><li><strong>Invest in talent and leverage offshore capabilities to access specialized talent,</strong> and get 24/7 coverage and better agility.</li><li><strong>Consumer first is digital first.</strong> Create that end-to-end experience by redesigning processes and experiences to match today’s consumer needs.</li><li><strong>Connect the digital impact to the operational impact</strong> to create a scalable end-to-end loop and capacity to alleviate the burden on caregivers and improve productivity.</li><li><strong>Invest in cybersecurity,</strong> including 24/7 monitoring and real-time incident responses, and move to the cloud and enable AI infrastructure to get the scale for future scenarios.</li></ul></div></div></div><h2>Participants</h2>/* people */ .people { margin-top: 50px; } .people img:nth-child(1) { border-radius: 200px; -moz-border-radius: 200px; -webkit-border-radius: 200px; margin-bottom: 10px; max-width:200px; /* for Transformation Talks */ display:block; /* for Transformation Talks */ margin:auto; /* for Transformation Talks */ } .people img:nth-child(1):hover { opacity: .7 } @media (max-width:991px) { .people { margin: auto; } .people p { text-align: center } } .ci_profile { margin-bottom: 30px; display: block; text-align:center /* this is for the "Executive Dialogue" page */ } @media (max-width:991px) { .ci_profile { text-align: center } } .ci_profile p { margin: 0 0 7px 0 } .ci_profile_name { font-weight: 700; font-size: 20px; } p.ci_profile_name { font-size: 1.5em; line-height:1.2em; margin-top:10px } .ci_profile_title { font-style: italic; line-height: 1.3em } .ci_profile_company { font-size: 1em; } p.ci_profile_award { font-size: .8em; text-align:center; color:#55555599; font-weight: 700 } .ci_profile_social { width: auto; } .ci_profile_social i { padding-right: 25px; font-size: 20px } .ci_profile_social a:last-of-type i { padding-right: 0px; } #ci_footer-social { font-size: 1.5em; padding-top: 0px; width: 100%; text-align: right; } @media (max-width:991px) { .ci_logo { margin-top: 25px } .ci_social p { text-align: center !important; } #ci_footer-social { text-align: center } } @media (min-width:769px){ .people .rowEqual_768 { display: -webkit-box; display: -webkit-flex; display: -ms-flexbox; display: flex; flex-wrap: wrap; } .people .rowEqual_768>[class*='col-'] { -ms-flex: 3; /* IE 10 */ flex: inherit; /*flex*/ width: calc((100% / 3) - 2px) /*Adjust % for the number per row, will override the bootstrap - Also needed for Safari*/; } } @media (max-width:767px) and (min-width:361px){ .people .rowEqual_768 { display: -webkit-box; display: -webkit-flex; display: -ms-flexbox; display: flex; flex-wrap: wrap; } .people .rowEqual_768>[class*='col-'] { -ms-flex: 1; /* IE 10 */ flex: auto; width: calc((100% / 2) - 2px) /*Adjust % for the number per row, will override the bootstrap - Also needed for Safari*/; } } p.ci_profile_name { font-size: 1.5em; line-height:1.2em; margin-top:10px } .people .ci_profile_combined{ font-size:14px; line-height: 18px; } .people .ci_profile_combined span{ font-style: italic; } .people .ci_profile_combined:before{ content:""; border-bottom: solid 1px #55555522; display: block; clear: both; width: 85%; margin: 5PX auto 10px; } <div class="people"><div class="row rowEqual_768"><div class="col-md-4 col-sm-6 ci_profile"><img src="/sites/default/files/2022-09/Corn_Rick_300x300.jpg" alt="Rick Corn" width="300" height="300"><p class="ci_profile_name">Rick Corn</p><p class="ci_profile_title">Vice President and Chief Information Officer</p><p class="ci_profile_company">Huntsville Hospital</p>profile_combined</p> <p class="ci_profile_award">profile_award</p> <div class="ci_profile_social">profile_social</div>--></div><div class="col-md-4 col-sm-6 ci_profile"><img src="/sites/default/files/2022-08/Geller_Mark_300x300.jpg" alt="Mark Geller" width="300" height="300"><p class="ci_profile_name">Mark Geller, M.D.</p><p class="ci_profile_title">President and CEO</p><p class="ci_profile_company">Montefiore Nyack Hospital</p>profile_combined</p> <p class="ci_profile_award">profile_award</p> <div class="ci_profile_social">profile_social</div>--></div><div class="col-md-4 col-sm-6 ci_profile"><img src="/sites/default/files/2022-08/Ishii_Lisa_300x300.jpg" alt="Lisa Ishii" width="300" height="300"><p class="ci_profile_name">Lisa Ishii, M.D., MHS</p><p class="ci_profile_title">Senior Vice President, Operations</p><p class="ci_profile_company">Johns Hopkins Health System</p>profile_combined</p> <p class="ci_profile_award">profile_award</p> <div class="ci_profile_social">profile_social</div>--></div><div class="col-md-4 col-sm-6 ci_profile"><img src="/sites/default/files/2022-08/Jones_Stephen_300x300.jpg" alt="J. Stephen Jones," width="300" height="300"><p class="ci_profile_name">J. Stephen Jones, M.D., MBA, FACS</p><p class="ci_profile_title">President and CEO</p><p class="ci_profile_company">Inova Health System</p>profile_combined</p> <p class="ci_profile_award">profile_award</p> <div class="ci_profile_social">profile_social</div>--></div><div class="col-md-4 col-sm-6 ci_profile"><img src="/sites/default/files/2022-08/Krishna_Murali_300x300.jpg" alt="Murali Krishna" width="300" height="300"><p class="ci_profile_name">Murali Krishna</p><p class="ci_profile_title">Senior Vice President and Country Head at Providence Global Center</p><p class="ci_profile_company">Providence</p>profile_combined</p> <p class="ci_profile_award">profile_award</p> <div class="ci_profile_social">profile_social</div>--></div><div class="col-md-4 col-sm-6 ci_profile"><img src="/sites/default/files/2022-08/McDonell_Stephanie_300x300.jpg" alt="Stephanie McDonell" width="300" height="300"><p class="ci_profile_name">Stephanie McDonell, MBA, CHCIO</p><p class="ci_profile_title">Vice President and Chief Information Officer</p><p class="ci_profile_company">United Regional Health Care System</p>profile_combined</p> <p class="ci_profile_award">profile_award</p> <div class="ci_profile_social">profile_social</div>--></div><div class="col-md-4 col-sm-6 ci_profile"><img src="/sites/default/files/2022-08/Moore_BJ_300x300.jpg" alt="B.J. Moore" width="300" height="300"><p class="ci_profile_name">B.J. Moore</p><p class="ci_profile_title">Chief Information Officer and Executive Vice President, Real Estate Strategy and Operations</p><p class="ci_profile_company">Providence</p>profile_combined</p> <p class="ci_profile_award">profile_award</p> <div class="ci_profile_social">profile_social</div>--></div><div class="col-md-4 col-sm-6 ci_profile"><img src="/sites/default/files/2022-08/Negley_Ben_300x300.jpg" alt="Ben Negley" width="300" height="300"><p class="ci_profile_name">Ben Negley, MHA, FACHE</p><p class="ci_profile_title">Vice President, Physician Practice Management and Ambulatory Care, Digital Transformation</p><p class="ci_profile_company">AtlantiCare Physician Group</p>profile_combined</p> <p class="ci_profile_award">profile_award</p> <div class="ci_profile_social">profile_social</div>--></div><div class="col-md-4 col-sm-6 ci_profile"><img src="/sites/default/files/2022-08/Pehrson_Timothy_300x300.jpg" alt="Timothy Pehrson" width="300" height="300"><p class="ci_profile_name">Timothy Pehrson, MHSA</p><p class="ci_profile_title">President and CEO</p><p class="ci_profile_company">Integris Health</p>profile_combined</p> <p class="ci_profile_award">profile_award</p> <div class="ci_profile_social">profile_social</div>--></div><div class="col-md-4 col-sm-6 ci_profile"><img src="/sites/default/files/2022-08/Rocha_Israel_300x300.jpg" alt="Israel Rocha Jr." width="300" height="300"><p class="ci_profile_name">Israel Rocha Jr., MPA</p><p class="ci_profile_title">CEO</p><p class="ci_profile_company">Cook County Health</p>profile_combined</p> <p class="ci_profile_award">profile_award</p> <div class="ci_profile_social">profile_social</div>--></div><div class="col-md-4 col-sm-6 ci_profile"><img src="/sites/default/files/2022-08/Slubowski_Michael_300x300.jpg" alt="Michael Slubowski" width="300" height="300"><p class="ci_profile_name">Michael Slubowski, MBA, FACHE, FACMPE</p><p class="ci_profile_title">President and CEO</p><p class="ci_profile_company">Trinity Health</p>profile_combined</p> <p class="ci_profile_award">profile_award</p> <div class="ci_profile_social">profile_social</div>--></div><div class="col-md-4 col-sm-6 ci_profile"><img src="/sites/default/files/2022-08/Springmann_Tressa_300x300.jpg" alt="Tressa Springmann" width="300" height="300"><p class="ci_profile_name">Tressa Springmann, MAS, CHCIO</p><p class="ci_profile_title">Senior Vice President and Chief Information and Digital Officer</p><p class="ci_profile_company">LifeBridge Health</p>profile_combined</p> <p class="ci_profile_award">profile_award</p> <div class="ci_profile_social">profile_social</div>--></div><div class="col-md-4 col-sm-6 ci_profile"><img src="/sites/default/files/2022-08/Vemana_Prat_300x300.jpg" alt="Prat Vemana" width="300" height="300"><p class="ci_profile_name">Prat Vemana, MBA</p><p class="ci_profile_title">Senior Vice President and Chief Digital Officer</p><p class="ci_profile_company">Kaiser Permanente</p>profile_combined</p> <p class="ci_profile_award">profile_award</p> <div class="ci_profile_social">profile_social</div>--></div><div class="col-md-4 col-sm-6 ci_profile"><img src="/sites/default/files/2022-08/Hoppszallern_Suzanna_300x300.jpg" alt="Suzanna Hoppszallern" width="300" height="300"><p class="ci_profile_name">Moderator:<br>Suzanna Hoppszallern</p><p class="ci_profile_title">Senior Editor</p><p class="ci_profile_company">���������� Association</p>profile_combined</p> <p class="ci_profile_award">profile_award</p> <div class="ci_profile_social">profile_social</div>--></div> <img alt="xxxxx" src="/sites/default/files/2021-11/profile_placeholder_300x300.jpg"> <p class="ci_profile_name">profile_name</p> <p class="ci_profile_title">profile_title</p> <p class="ci_profile_company">profile_company</p> <p class="ci_profile_combined">profile_combined</p> <p class="ci_profile_award">profile_award</p> <div class="ci_profile_social">profile_social</div> </div> --></div></div>Moderator</h2> <div class="people"> <div class="row rowEqual_768"> <div class="col-md-4 col-sm-6 ci_profile"> <img alt="Suzanna Hoppszallern" src="/sites/default/files/2022-08/Hoppszallern_Suzanna_300x300.jpg"> <p class="ci_profile_name">Suzanna Hoppszallern</p> <p class="ci_profile_title">Senior Editor</p> <p class="ci_profile_company">���������� Association</p> </div> </div> </div>-->@media (min-width:768px){ .rowEqual_768 { display: -webkit-box; display: -webkit-flex; display: -ms-flexbox; display: flex; flex-wrap: wrap; } .rowEqual_768>[class*='col-'] { -ms-flex: 1; /* IE 10 */ flex: auto; width: calc(33.3% - 2px) /*Safari Fix*/; } } .center_callout_3invert { background-color: #f6f6f6; text-align: center; /*margin-bottom:25px;*/ margin-top:30px; } .center_callout_3invert h4 { color: #002855; line-height: 1.2em; font-size: 30px; margin: 10px 0 30px 0; } .center_callout_3invert h3 { margin: 25px 0 0 0; color: #555; font-size: .7em; text-transform: uppercase; font-weight: 400; letter-spacing: 3px; } .center_callout_3invert p{ font-size:16px; } <div class="row center_callout_3invert"><div class="col-md-1"> </div><div class="col-md-10"><h2>AHA Executive Dialogue Series</h2><p>Gain insights from the C-suite and health care leaders on the most pressing issues and transformational strategies.</p><p><a class="btn btn-wide btn-primary" href="/education-events/aha-virtual-executive-dialogues" data-view-context="top-level-view">Explore the Series</a> /* y-hr3 */ .y-hr3{ clear: both; } .y-hr3 div:nth-child(2) { border-top: solid 2px lightgrey; margin: 50px 0px; height: 0px } /* y-hr3 // */ </p><div class="row y-hr3"><div class="col-md-3"> </div><div class="col-md-6"> </div><div class="col-md-3"> </div></div></div><div class="col-md-1"> </div></div><div class="row"><h2>Latest Dialogues</h2><div class="feedEmbedImg">.feedEmbedImg .views-element-container { background-color: #f6f6f6;; padding: 20px } .feedEmbedImg .views-element-container h2{ margin-top:0px; color: } .feedEmbedImg .views-element-container .views-field.views-field-created{ color: } .feedEmbedImg .views-element-container .views-field.views-field-title a{ font-size: 20px; color:#002855 } .feedEmbedImg .views-element-container .views-field.views-field-body{ font-size: 16px; color:; } .feedEmbedImg .views-element-container .article.views-row { display: inline-block; transition: 1s; } .feedEmbedImg .views-element-container img{ float: left; margin-right:15px; max-width: 200px ; transition: 2s; } .feedEmbedImg .resource-block .resource-view .views-row:hover{ transform: scale(1.02); } .feedEmbedImg .resource-block .resource-view .views-row:hover img{ opacity: .6; transition: 1.5s; } .feedEmbedImg .resource-block .resource-view .views-row:hover a{ color:#307fe2; } .feedEmbedImg .feedEmbedImg .views-element-container .more-link{ font-size: 1.3em; text-align: right; } .feedEmbedImg .more-link{ text-align: right } @media (max-width:550px){ .feedEmbedImg .views-element-container img { float:unset; display: block; margin: 0 auto; max-width: 100% } .feedEmbedImg .views-field.views-field-created{ clear: both; margin-top:10px; } }  <div class="views-element-container"> <section class="top-level-view js-view-dom-id-b2e1cd98b9abfcb8e4dc8c0d7f384ffbd7106ff8a7bd6656d5695129187e29b2 resource-block"> <div class="resource-wrapper"> <div class="resource-view"> <div class="article views-row"> <div class="views-field views-field-field-page-title-background"> <div class="field-content sed-thumb"> <a href="/member-knowledge-exchange/2024-12-11/resilient-health-system-operating-model" hreflang="en"><img loading="lazy" src="/sites/default/files/styles/small_200x200/public/2024-12/VED_Accenture_Governance_620x381.jpg?itok=viVBuq-l" width="200" height="123" alt="VED_Accenture_Governance_620x381-image" /> </a> </div> </div><div class="views-field views-field-created"> <span class="field-content"><time datetime="2024-12-10T16:11:13-06:00">Dec 10, 2024</time> </span> </div><div class="views-field views-field-title"> <span class="field-content"><a href="/member-knowledge-exchange/2024-12-11/resilient-health-system-operating-model" hreflang="en">The Resilient Health System Operating Model</a></span> </div><div class="views-field views-field-body"> <div class="field-content">Health system leaders are building a robust governance and resilient operating model to transform health care delivery models for the future.</div> </div></div> <div class="article views-row"> <div class="views-field views-field-field-page-title-background"> <div class="field-content sed-thumb"> <a href="/member-knowledge-exchange/2024-12-06/optimize-your-hospitals-revenue-cycle-efficient-patient-centered-operations" hreflang="en"><img loading="lazy" src="/sites/default/files/styles/small_200x200/public/2024-12/KnowEx_RI_RevenueCycle_620x381_rev1.jpg?itok=42C41VMq" width="200" height="123" alt="KnowEx_RI_RevenueCycle_620x381_rev1" /> </a> </div> </div><div class="views-field views-field-created"> <span class="field-content"><time datetime="2024-12-05T14:26:53-06:00">Dec 5, 2024</time> </span> </div><div class="views-field views-field-title"> <span class="field-content"><a href="/member-knowledge-exchange/2024-12-06/optimize-your-hospitals-revenue-cycle-efficient-patient-centered-operations" hreflang="en">Optimize Your Hospital’s Revenue Cycle for Efficient, Patient-Centered Operations</a></span> </div><div class="views-field views-field-body"> <div class="field-content">Optimizing hospital’s revenue cycle for efficient, patient-centered operations and enhancing critical KPIs using AI and robotic process automation.</div> </div></div> <div class="article views-row"> <div class="views-field views-field-field-page-title-background"> <div class="field-content sed-thumb"> <a href="/2024-11-14/empowering-patient-engagement-and-behavior-change-improve-health-and-reduce-disparities" hreflang="en"><img loading="lazy" src="/sites/default/files/styles/small_200x200/public/2024-11/VED_PatientPoint_Engagement_620x381.jpg?itok=dHKIfRK6" width="200" height="123" alt="PatientPoint_Engagement_620x381" /> </a> </div> </div><div class="views-field views-field-created"> <span class="field-content"><time datetime="2024-11-13T15:51:45-06:00">Nov 13, 2024</time> </span> </div><div class="views-field views-field-title"> <span class="field-content"><a href="/2024-11-14/empowering-patient-engagement-and-behavior-change-improve-health-and-reduce-disparities" hreflang="en">Empowering Patient Engagement and Behavior Change to Improve Health and Reduce Disparities</a></span> </div><div class="views-field views-field-body"> <div class="field-content">Empowering patient engagement and leveraging customized communication and education via digital technologies to improve health and reduce disparities.</div> </div></div> <div class="article views-row"> <div class="views-field views-field-field-page-title-background"> <div class="field-content sed-thumb"> <a href="/2024-10-30/aligning-payers-and-partners-value-based-care" hreflang="en"><img loading="lazy" src="/sites/default/files/styles/small_200x200/public/2024-10/KnowEx_CorroHealthh_Medicaid_620x381.jpg?itok=HS9Y48c8" width="200" height="123" alt="KnowEx_CorroHealth_Medicaid" /> </a> </div> </div><div class="views-field views-field-created"> <span class="field-content"><time datetime="2024-10-29T15:17:14-05:00">Oct 29, 2024</time> </span> </div><div class="views-field views-field-title"> <span class="field-content"><a href="/2024-10-30/aligning-payers-and-partners-value-based-care" hreflang="en">Aligning Payers and Partners for Value-based Care</a></span> </div><div class="views-field views-field-body"> <div class="field-content">As value-based care models grow, hospitals, providers and payers need to align goals and incentives to improve patient outcomes and reduce costs.</div> </div></div> <div class="article views-row"> <div class="views-field views-field-field-page-title-background"> <div class="field-content sed-thumb"> <a href="/2024-09-26/transforming-behavioral-health-journey" hreflang="en"><img loading="lazy" src="/sites/default/files/styles/small_200x200/public/2024-09/Iris-Telehealth-banner-620x381.jpg?itok=QQ9C-7Mp" width="200" height="123" alt="Iris-Telehealth-banner-620x381" /> </a> </div> </div><div class="views-field views-field-created"> <span class="field-content"><time datetime="2024-09-25T14:49:38-05:00">Sep 25, 2024</time> </span> </div><div class="views-field views-field-title"> <span class="field-content"><a href="/2024-09-26/transforming-behavioral-health-journey" hreflang="en">Transforming the Behavioral Health Journey</a></span> </div><div class="views-field views-field-body"> <div class="field-content">Transforming the behavioral health journey with strategic initiatives to build a sustainable and coordinated behavioral health services continuum.</div> </div></div> </div> </div> <div class="more-link"><a href="/aha-knowledge-exchange-archive">View All: AHA Knowledge Exchange</a></div> </section> </div> </div></div> Fri, 26 Aug 2022 15:07:08 -0500 Technology Strategy /2022-05-11-road-health-equity-must-encompass-strategy-equitable-digital-health <div class="container"> <div class="row"> <div class="col-md-8"> <div class="row"> <div class="col-md-6"> <p>The COVID-19 pandemic proved how important technology is for keeping us connected. Telehealth visits and video calls kept isolation at bay and care continuing. Yet, because of institutional and structural issues, many people from historically marginalized communities continue to lack access to the internet or the skills to fully engage with digital health tools, such as patient portals, apps and telehealth platforms. Designing health technology to meet the needs of these individuals is a fundamental pathway to improve health equity. Yet discussions around health equity rarely focus on technology, while discussions around health technology rarely focus on equity. As digital health continues to expand, health care organizations must include a digital health equity strategy to ensure that all in their communities can access needed medical and social services.</p> </div> <div class="col-md-6"> <p><img alt="Edmondo Robinson, M.D., MBA, MS, FACP, Senior Vice President and Chief Digital Officer, Moffitt Cancer Center." data-entity-type="file" data-entity-uuid="35dfb909-dd4c-4e69-a0bf-736f449953a0" src="/sites/default/files/inline-images/Edmondo-Robinson-headshot.jpg" width="731" height="553"></p> <p><span><strong>Edmondo Robinson, M.D., MBA, MS, FACP</strong></span><br> Senior Vice President and Chief Digital Officer<br> <span><strong>Moffitt Cancer Center</strong></span></p> </div> </div> <p>Moffitt Cancer Center in Tampa, Florida, is mission driven to prevent cancer. The only National Cancer Institute (NCI) designated comprehensive cancer center in Florida, Moffitt cares for people from all over the country and around the world. <strong>Edmondo Robinson, M.D., MBA, MS, FACP, senior vice president and chief digital officer at Moffitt Cancer Center spoke with Julia Resnick, director of strategic initiatives at the ���������� Association</strong> about how Moffitt’s approach to digital health improves equity for the patients they serve. <em>This interview has been edited and condensed for clarity.</em></p> <p><span><strong><em>What does digital health equity mean to you?</em></strong></span></p> <p><span><strong>Dr. Robinson:</strong></span> You have three loaded terms: digital, health and equity. So, let’s start with health equity – the idea that every person should have the opportunity to attain their full health status without being disadvantaged by social platform position or socially determined circumstances.</p> <p>Digital is very broad. It encompasses everything from broadband to hardware to telemedicine to artificial intelligence to leveraging predictive tools and predictive analytics to remote patient monitoring to digital therapeutics, to social media, apps, connected devices and wearables. But also think about robotic process automation; being able to automate your processes within your back office, so that you can be much more efficient.</p> <p>Now, if you put the digital lens on health equity, what we are saying is that digital health access is a socially determined circumstance. So, if health equity is the ability to attain your full potential for health without being encumbered by social determinants, and digital is a social determinant, therefore, digital health equity is the ability to fulfill your best health potential without being encumbered by lack of access to digital tools and technology.</p> <p><span><strong><em>Why is digital health equity a priority for Moffitt?</em></strong></span></p> <p><span><strong>Dr. Robinson:</strong></span> As part of Moffitt’s mission, our job is to present cutting-edge treatments in the quest to prevent and cure cancer; digital is increasingly going to be a tool in the toolbox to get there. We must leverage digital as a core tool for all those that we care for − not just for people who have money, who have insurance or jobs. That means that equity is core to our mission and values − to make sure that we are reaching all of those that need our services.</p> <p><span><strong><em>What is Moffitt’s Center for Digital Health?</em></strong></span></p> <p><span><strong>Dr. Robinson:</strong></span> The Center for Digital Health is a unique structure for a health care provider, certainly in the cancer center space. We are creating a structure around technology to support the entire enterprise. And we do not have a separate digital strategy. Our approach is to develop an enterprise-wide strategy that leverages and is enabled by digital. For example, the more efficient we are in a back office by leveraging digital technology, the more we can focus on direct clinical care and research.</p> <p>The Center for Digital Health has three complementary departments. The core is the information technology (IT) department, led by our chief information officer, and contains all the elements that comprise a typical IT department in a health system, including cybersecurity, application support and infrastructure. The other two areas are a bit more unique. One is health data services, which is led by our chief data officer who is focused on using data as a tool to drive discovery, clinical care and optimal business processes. The third is the digital innovation department where we focus on ideating and creating the technology assets of the future – thinking about everything from the consumer voice and their needs to robotic process automation and remote patient monitoring. Those three departments work interdependently to drive the Center for Digital Health.</p> <p><span><strong><em>How is the Center driving digital health equity?</em></strong></span></p> <p><span><strong>Dr. Robinson:</strong></span> We've been focused on digital access because access is a core component of digital equity. That may mean access to broadband, hardware, knowledge and more. Additionally, digital literacy is an important concept. There is also a design component in making digital tools equitable – everything from language translation options to font size for the visually impaired. It is increasingly important to bake equity into the design of digital tools.</p> <p>Something else we are exploring is how we can use digital tools to decrease some of the disparities that we have in health care delivery. For example, as an NCI-designated comprehensive cancer center, we do a significant amount of research, including clinical trials. But can we explore an opportunity to increase the diversity of the clinical trial participants by leveraging an AI clinical trials matching tool?</p> <p>A recent project with our Center was the use of digital tools for engagement and outreach. It was a quick 2-3 week pilot project focused on breast cancer screening in predominantly African American communities where women are disproportionately affected by breast cancer. By leveraging digital tools, we were able to increase our engagement by about 25 times and we developed 10 times as many partnerships as we would have otherwise been able to. We've projected that we could possibly increase our screening by 1,300 women based on the work from this pilot project alone. That's the power of the digital tools if you really leverage them to focus on equity.</p> <p><span><strong><em>What do you think that hospitals across the country can do on digital health equity and what is their role in this space?</em></strong></span></p> <p><span><strong>Dr. Robinson:</strong></span> First you just need to identify that digital health equity is an issue. You have to acknowledge that 1) digital is important and 2) that equity is important. If your hospital has not identified equity as a core component of what you do, then you've got to start there. And if your hospital hasn’t identified digital as a core tool that you're going to leverage moving forward then you must go there as well. So, if digital is important and equity is important, then digital equity should be equally important. The next step is what you are going to do about it. Inclusion of digital health equity in your strategic planning is critically important. It seems like a simple first step, but it serves as a prerequisite for any future activities.</p> <p><span><strong><em>How do you make the case to health care leaders that digital health equity is a worthwhile investment?</em></strong></span></p> <p><span><strong>Dr. Robinson:</strong></span> Because of the equity piece, much of this work is mission driven. But there are two scenarios at play: one where you don't want to be behind and there is one where you could be ahead. If you have not started to develop a strategy that leverages digital you're going to be behind. But the other case is if you become really good at digital, you're going to be more efficient and effective. And as you are managing populations and taking on risk, if you want to manage larger populations you need to leverage digital tools that you can scale with much more efficiency. You are going to improve your quality, your engagement, your outreach – and ultimately you will improve equity. </p><p> </p> <p><span><strong>What are your recommendations for health care leaders who want to get started in digital health equity?</strong></span></p> <p><span><strong>Dr. Robinson:</strong></span> I think it goes back to this idea of having strategies around digital and health equity. I'm going make an assumption that health equity is somewhere in your mission. You absolutely cannot assume that the digital folks know anything about health equity, especially if you bring them in from outside of health care. On the other side, the health equity experts may not know much about digital. That bi-directional learning can be very powerful.</p> <p>This work requires leadership and investment in the people, tools, technology and infrastructure to build a digital core. Once you have your leadership and your investments in digital, you need to make sure that your mission-driven focus on health equity is baked into the digital aspects that you're building out. Then you hold your digital leadership accountable to that mission around health equity. Organizations that proclaim the importance of digital but do not have an identified digital senior leader are just talking, they aren’t doing.</p> <p><span><strong><em>Any parting words of wisdom?</em></strong></span></p> <p><span><strong>Dr. Robinson:</strong></span> The time to start is now. Go for it. We are all trying to build the plane in the air. There might be some stumbles along the way, but we need to understand how to learn from those failures so that we improve over time. Being overly risk averse in digital holds us back from setting high goals and innovating. Understanding how to fail in digital is going to be an important skill for hospitals to advance their digital health equity strategies.</p> <p><em>More AHA resources about digital health equity are available at <a href="/digitalequity">www.aha.org/digitalequity</a>.</em></p> <p><em>For health equity resources, explore the Health Equity Roadmap at <a href="http://www.equity.aha.org/">www.equity.aha.org</a> and the Societal Factors Framework at <a href="/societalfactors">www.aha.org/societalfactors</a>.</em></p> </div> <div class="col-md-4"> <p><a href="/system/files/media/file/2022/05/Edmondo-Robinson-Digital-Health-Equity.pdf" target="_blank" title="Click here to download The Road to Health Equity Must Encompass a Strategy for Equitable Digital Health PDF."><img alt="The Road to Health Equity Must Encompass a Strategy for Equitable Digital Health page 1." data-entity-type="file" data-entity-uuid="fc70d3cc-e2eb-4bb3-9199-8d90b127bd76" src="/sites/default/files/inline-images/Page-1-Edmondo-Robinson-Digital-Health-Equity.png" width="1700" height="2200"></a></p> </div> </div> </div> Wed, 11 May 2022 10:00:00 -0500 Technology Strategy /aha-transformation-talks/s2-ep2-cybersecurity-leadership <div></div> <div> /* Banner_Title_Overlay_Bar */ .Banner_Title_Overlay_Bar { position: relative; display: block; overflow: hidden; max-width: 1170px; margin: 0px auto 25px auto; } .Banner_Title_Overlay_Bar h1 { position: absolute; bottom: 40px; color: #003087; /*background-color: rgba(255, 255, 255, .8);*/ width: 100%; padding: 20px 40px; font-size: 3em; /*box-shadow: 0 3px 8px -5px rgba(0, 0, 0, .6);*/ } @media (max-width:991px) { .Banner_Title_Overlay_Bar h1 { bottom: 0px; margin: 0px; font-size: 2.5em; } } @media (max-width:767px) { .Banner_Title_Overlay_Bar h1 { font-size: 2em; text-align: center; text-indent: 0px; padding: 10px 20px; } } @media (max-width:530px) { .Banner_Title_Overlay_Bar h1 { position: relative; background-color: #63666A22; } } /* Banner_Title_Overlay_Bar // */ /* center_body */ .center_body { /*margin-top:50px;*/ margin-bottom: 50px; font-size: 16px } .center_body h3 {} .center_body p { font-size: 16px } p.center_Intro { color: #002855; line-height: 1.2em; font-size: 30px; margin: 10px 0 25px 0; font-weight: 700; font-size: 2em; } @media (max-width:768px) { p.center_Intro { line-height: 1.2em; font-size: 23px; font-size: 1.45em; } } .center_body .center_Lead { color: #63666A; font-weight: 300; line-height: 1.4; font-size: 21px; } /* center_body // */ /* y-hr3 */ .y-hr3{ clear: both; } .y-hr3 div:nth-child(2) { border-top: solid 2px lightgrey; margin: 50px 0px; height: 0px } /* y-hr3 // */ /* CenterCallout_a */ @media (min-width:768px){ .CenterCallout_a .rowEqual_768 { display: -webkit-box; display: -webkit-flex; display: -ms-flexbox; display: flex; flex-wrap: wrap; } .CenterCallout_a .CenterCallout_2col.rowEqual_768>[class*='col-'] { -ms-flex: 1; /* IE 10 */ flex: auto; width: calc(25% - 2px) /*Adjust % for the number per row, will override the bootstrap - Also needed for Safari*/; } } .CenterCallout_a { background-color: #f6f6f6; margin-bottom:25px; } .CenterCallout_a .CenterCallout_a-Center { text-align: center; font-size:16px; } .CenterCallout_a .CenterCallout_a_Holder{ margin-bottom:25px; } .CenterCallout_a h4 { color: #002855; line-height: 1.2em; font-size: 30px; margin: 30px 0 30px 0; text-align:center; } .CenterCallout_a h3 { margin: 25px 0 0 0; color: #555; font-size: .7em; text-transform: uppercase; font-weight: 400; letter-spacing: 3px; text-align:center; } .CenterCallout_a .CenterCallout_a_Wrapper{ display: block; margin: 15px 0 0 0; overflow: hidden; color: #002855; background-color: white; /*! background-color: white; */ border: solid 3px #f6f6f6; display: block; transition: .2s; color: #307fe2; height: 100%; } .CenterCallout_a .CenterCallout_a_Wrapper:hover { border: solid 3px #307fe2; } .CenterCallout_a .CenterCallout_a_Wrapper:hover img{ opacity: .6; transform: scale(1.05); transition: 3s; } .CenterCallout_a .CenterCallout_a_Icon{ margin-top: 5px; } .CenterCallout_a .CenterCallout_a_icon { width: auto; max-width:147px; } .CenterCallout_a .CenterCallout_a_Wrapper .CenterCallout_a_SectionTitle{ color: #555; } /*.CenterCallout_a .CenterCallout_a_Wrapper:hover h2,*/ .CenterCallout_a .CenterCallout_a_Wrapper:hover .CenterCallout_a_SectionTitle a{ color: #555; } .CenterCallout_a .CenterCallout_a_Wrapper .CenterCallout_a_SectionTitle{ font-size: 1.2em; padding: 0 10px; } .CenterCallout_a .CenterCallout_a_Wrapper h2.CenterCallout_a_h_1{ color: #d50032; } .CenterCallout_a .CenterCallout_a_Wrapper h2.CenterCallout_a_h_2{ color: #002855; } .CenterCallout_a .CenterCallout_a_Wrapper h2.CenterCallout_a_h_3{ color: #69b3e7; } .CenterCallout_a .CenterCallout_a_Wrapper h2:hover { transition: .2s; } .CenterCallout_a .CenterCallout_a_Wrapper p{ line-height: 1.6em; padding: 0 10px 15px 10px; color: #333; font-size:16px; } .CenterCallout_a .CenterCallout_a_Wrapper ul, .CenterCallout_a .CenterCallout_a_Wrapper ol{ line-height: 1.6em; color: #333; text-align: left; } .CenterCallout_a ul { list-style: none; /* Remove default bullets */ padding-left: 30px; margin-top:15px; margin-bottom: 25px; padding-right:15px; } .CenterCallout_a ul li { margin-bottom: 7px; line-height: 1.5em; padding-left: 23px; text-indent: -23px; font-size:16px; } .CenterCallout_a ul li::before { content: " "; font-size: 1em; margin-right: 5px; display: inline-block; height: 12px; background-color: #d50032; width: 12px; position: relative; top: 0px; } @media (max-width:991px) { .CenterCallout_a .CenterCallout_a_Wrapper{ min-height: 100%; } } @media (max-width:768px) { .CenterCallout_a .CenterCallout_a_Wrapper { min-height: 100%; /* Was 480px*/ } } @media (max-width:432px) { .CenterCallout_a .CenterCallout_a_Wrapper{ min-height: 220px; margin: 5px 0; } /*.CenterCallout_a .CenterCallout_a_Wrapper p, .CenterCallout_a .CenterCallout_a_Wrapper ul { display: none; }*/ } @media (max-width:360px) { .CenterCallout_a .CenterCallout_a_Wrapper{ min-height: 195px; margin: 5px 0; } .CenterCallout_a .CenterCallout_a_Wrapper h2 { font-size: 1em; padding: 0 5px; } /*.CenterCallout_a .CenterCallout_a_Wrapper p .CenterCallout_a .CenterCallout_a_Wrapper ul { display: none; }*/ } @media (max-width:991px) and (min-width:568px){ .CenterCallout_a CenterCallout_a_ul{ width: 75%; margin: auto; } } </div> <div> .Banner_Title_Overlay_Bar.TT_Banner img{ float: right; max-height: 250px; } .Banner_Title_Overlay_Bar.TT_Banner h1{ max-width:calc(100% - 225px); bottom:0px } @media (max-width:567px){ .Banner_Title_Overlay_Bar.TT_Banner h1{ display: inline-block; position: relative; max-width:calc(100% - 200px); } } @media (max-width:567px){ .Banner_Title_Overlay_Bar.TT_Banner h1{ display: inline-block; position: relative; max-width:100%; background-color: #f6f6f6 } .Banner_Title_Overlay_Bar.TT_Banner img{ float: none !important; margin: auto; display:block ; position: relative ; } } <header class="Banner_Title_Overlay_Bar TT_Banner"><img alt="Banner Image" src="/sites/default/files/2020-12/AHA_TT_thumbnail_300x173.jpg" /> <div> <h1 class="tth1">Cybersecurity: Embracing a Leadership Imperative</h1> </div> </header> </div> /* CntMenuSub */ .CntMenuSub{ margin:20px 0px; padding-bottom: 5px; color: #afb1b1; letter-spacing: 1.5px; font-weight: 400; font-size: 11.2px; } .CntMenuSub .CntMenuBar{ border-bottom: 1px solid lightblue; } /* if includes a logo */ @media (min-width:361px){ .CntMenuSub.CntMenuSubLogo .CntMenuBar{ margin-top: 10px; float: left; width: calc(100% - 425px); } } @media (max-width:767px) and (min-width:361px){ .CntMenuSub.CntMenuSubLogo .CntMenuBar{ float: left; width: calc(100% - 0px); } .CntMenuSub.CntMenuSubLogo img{ width: auto; } } /* // */ .CntMenuSub .CntMenuBar a:after{ content: "|"; padding: 0 3px 0 6px; color: #555; } .CntMenuSub .CntMenuBar a:last-child:after{ content: ""; } .CntMenuSub .CntMenuSubHome, .CntMenuSub .CntMenuSubParent{ text-transform: uppercase; color: #555; opacity: .9; } .CntMenuSub .CntMenuSubParent{ } .CntMenuSub .CntMenuSubChild{ } .CntMenuSub .CntMenuSubCurrent{ opacity: .7; } .CntMenuSub .CntMenuSubHome:hover, .CntMenuSub .CntMenuSubParent:hover{ text-transform: uppercase; color: #d50032; } /* CntMenuSub // */ <div class="row CntMenuSub"> <div class="CntMenuBar"><a class="CntMenuSubParent" href="./" id="CntMenuSubParentOnly"></a> <span class="CntMenuSubChild" id="CntMenuSubChildz"></span></div> <div> </div> </div> var url = window.location.pathname; var path = url.split('/').slice(1, 2).join('/'); var pathreplace2 = path.replace(/-/g, " "); document.getElementById("CntMenuSubParentOnly").innerHTML =(pathreplace2); var y = document.getElementsByTagName("h1"); document.getElementById("CntMenuSubChildz").innerHTML = y[0].innerHTML; <div class="row"> <div class="col-md-6"> <div class="embed-responsive embed-responsive-16by9"></div> <p>Sponsored by: <a href="https://www.accenture.com/us-en/industries/health-index" target="_blank"> <img alt="Accenture Logo" src="/sites/default/files/2021-07/Logo_Accenture_834x313.jpg" /> </a></p> </div> <div class="col-md-6 center_body"></p> <p class="center_Lead"></p>--> <p><strong>Malware and ransomware attacks as well as data breaches increasingly are putting care delivery, patients’ protected health information and safety at risk.</strong></p> <p>Today, it is critical to view cybersecurity as a patient-safety, enterprise-risk and strategic priority. Cybersecurity must be built into each hospital’s enterprise risk-management, governance and business-continuity framework. The leadership team’s ongoing commitment to this effort is imperative.</p> .TTreadmore{ font-weight: 700; margin-top:50px; } <p class="TTreadmore">Download the <a href="/system/files/media/file/2022/04/TTalks_S2-Ep02_Abstract_Handout_V2.pdf" target="_blank">Episode Abstract</a> >></p> </div> </div> <div class="container-fluid row"> <div class="row"> <div class="col-md-12"> /* CalloutBorderWrapper - aka SponsorMarketoForm */ .CalloutBorderWrapper { background-color: ; padding: 5px 25px 20px 25px; border: solid 2px #307FE2; margin: 25px 100px 25px; } @media (max-width:640px){ .CalloutBorderWrapper { margin: 25px 0px 25px; } } .CalloutBorderWrapper h3 { margin: 10x 0 0 0; color: #555; font-size: .7em; text-transform: uppercase; font-weight: 400; letter-spacing: 3px; max-width: 200px; /* Custom for the copy length */ background-color: #fff; padding: 5px 15px; position: relative; top: -35px } .CalloutBorderWrapper h2 { color: #002855; } .CalloutBorderWrapper .CalloutBorderWrapperHolder { background-color: ; padding: 15px; display: inline-block; margin-bottom: 25px; } .CalloutBorderWrapperHolder form { margin: auto; } /* CalloutBorderWrapper - aka SponsorMarketoForm // */ <div class="cta--image-container CalloutBorderWrapper center_body"> <h3>Key Take Aways</h3> <p>Here is what our experts had to say:</p> .sp_CTA5_holder { margin-top:50px; border-bottom: solid 1px #555; padding-bottom: 50px; } .sp_CTA5_holder_last { border-bottom: solid 0px #555; } .sp_CTA5_holder >div{ overflow: auto; } .sp_CTA5_holder ul { list-style: none; /* Remove default bullets */ padding-left: 0px; margin-bottom: 25px; } .sp_CTA5_holder ul li { margin-bottom: 7px; line-height: 1.5em; } .sp_CTA5_holder ul li::before { content: " "; font-size: 1em; margin-right: 10px; display: inline-block; height: 12px; background-color: #d50032; width: 12px; position: relative; top: 0px; } .sp_CTA5_holder ul li { padding-left: 23px; text-indent: -23px; } .sp_CTA5_holder h2 { color: #002855; /*! line-height: 2em; */ font-size: 2.15em; margin: 0 0 15px 0; /*! font-size: 30px; */ } .sp_CTA5_holder h3 { color: #002855; line-height: 1em; font-size: 1.5em; margin-bottom: 25px; margin-top:5px; } .sp_CTA5_section{ margin-top: 25px } .sp_CTA5_ImgShadow { /*background-color:green;*/ /* just a visual */ text-align: center } .sp_CTA5_ImgShadow { padding-bottom:75px; /* must match the padding on the img*/ margin: 0px; } .sp_CTA5_ImgShadow img{ width: calc(100% - 35px - 15px); -webkit-box-shadow: 50px -75px 0px 0px rgba(185, 217, 235, 1); -moz-box-shadow: 50px -75px 0px 0px rgba(185, 217, 235, 1); box-shadow: 50px -75px 0px 0px rgba(185, 217, 235, 1); position: relative; top: 75px; max-width: 490px; } @media (max-width:990px){ .sp_CTA5_ImgShadow img{ max-width: 350px;} } @media (max-width:990px){ .sp_CTA5_ImgShadow { padding-bottom:75px; /* must match the padding on the img*/ margin: 0px; margin-right: 40px } } <div class="sp_CTA5_section row"> <div class="col-sm-1"> </div> <div class="col-md-10"> <div><img alt="icon" src="/sites/default/files/2022-04/TT_Icon_2Ep2_MagnifyingData_150x150.png" /> <p>Immediately identify and secure life- and mission-critical third parties.</p> </div> <div><img alt="icon" src="/sites/default/files/2022-04/TT_Icon_2Ep2_GroupChart_150x150.png" /> <p>Have an integrated, inclusive and comprehensive business continuity plan in place.</p> </div> <div><img alt="icon" src="/sites/default/files/2022-04/TT_Icon_2Ep2_CheckShield_150x150.png" /> <p>Constantly test your environment to spot and address vulnerabilities.</p> </div> <img src="xxxx" alt="xxxx"> <p>xxxx</p> !--<ul> <li>xxxx</li> </ul>-- </div>--></div> <div class="col-sm-1"> </div> </div> </div> </div> </div> </div> <div class="row"> <div class="col-md-1"> </div> <div class="col-md-10 center_body"></p> <p class="center_Lead"></p>--> <h2>Speakers</h2> /* people */ .people { margin-top: 50px; } .people img:nth-child(1) { border-radius: 200px; -moz-border-radius: 200px; -webkit-border-radius: 200px; margin-bottom: 10px; max-width:200px; /* for Transformation Talks */ display:block; /* for Transformation Talks */ margin:auto; /* for Transformation Talks */ } .people img:nth-child(1):hover { opacity: .7 } @media (max-width:991px) { .people { margin: auto; } .people p { text-align: center } } .ci_profile { margin-bottom: 30px; display: block; } @media (max-width:991px) { .ci_profile { text-align: center } } .ci_profile p { margin: 0 0 7px 0 } .ci_profile_name { font-weight: 700; font-size: 20px; } p.ci_profile_name { font-size: 1.5em; } .ci_profile_title { font-style: italic; line-height: 1.3em } .ci_profile_company { font-size: 1em; } p.ci_profile_award { font-size: .8em; text-align:center; color:#55555599; font-weight: 700 } .ci_profile_social { width: auto; } .ci_profile_social i { padding-right: 25px; font-size: 20px } .ci_profile_social a:last-of-type i { padding-right: 0px; } #ci_footer-social { font-size: 1.5em; padding-top: 0px; width: 100%; text-align: right; } @media (max-width:991px) { .ci_logo { margin-top: 25px } .ci_social p { text-align: center !important; } #ci_footer-social { text-align: center } } /* // */ /* .people3 .rowEqual_768 */ @media (min-width:769px){ .people3{ clear: both } .people3 .rowEqual_768 { display: -webkit-box; display: -webkit-flex; display: -ms-flexbox; display: flex; flex-wrap: wrap; } .people3 .rowEqual_768>[class*='col-'] { -ms-flex: 1; /* IE 10 */ flex: inherit; /*flex*/ width: calc((100% / 3) - 2px) /*Adjust % for the number per row, will override the bootstrap - Also needed for Safari*/; } } @media (max-width:767px) and (min-width:361px){ .people3 .rowEqual_768 { display: -webkit-box; display: -webkit-flex; display: -ms-flexbox; display: flex; flex-wrap: wrap; } .people4 .rowEqual_768>[class*='col-'] { -ms-flex: 1; /* IE 10 */ flex: auto; width: calc((100% / 1) - 2px) /*Adjust % for the number per row, will override the bootstrap - Also needed for Safari*/; } } /* .people3 .rowEqual_768 // */ <div class="row people people4"> <div class="row rowEqual_768"> <div class="col-md-4 col-sm-4 ci_profile"><img alt="Darren Lacey" src="/sites/default/files/2022-04/Darren_Lacey_300x300.jpg" /> <p class="ci_profile_name">Darren Lacey</p> <p class="ci_profile_title">Chief Information Security Officer</p> <p class="ci_profile_company">Johns Hopkins University/Johns Hopkins Medicine</p> <p class="ci_profile_award"> </p> <div class="ci_profile_social"> </div> </div> <div class="col-md-4 col-sm-4 ci_profile"><img alt="Salwa Rafee" src="/sites/default/files/2022-04/Salwa_Rafee_300x300.jpg" /> <p class="ci_profile_name">Salwa Rafee</p> <p class="ci_profile_title">Global Managing Director</p> <p class="ci_profile_company">Healthcare Security, Accenture</p> <p class="ci_profile_award"> </p> <div class="ci_profile_social"> </div> </div> <div class="col-md-4 col-sm-4 ci_profile"><img alt="John Riggi" src="/sites/default/files/2021-10/John_Riggi_300x300.jpg" /> <p class="ci_profile_name">John Riggi</p> <p class="ci_profile_title">National Advisor for Cybersecurity & Risk</p> <p class="ci_profile_company">���������� Association</p> <p class="ci_profile_award"> </p> <div class="ci_profile_social"> </div> </div> </div> </div> </div> <div class="col-md-1"> </div> </div> <div class="container-fluid CenterCallout_a"> <div class="row"> <div class="col-md-1"> </div> <div class="col-md-10 CenterCallout_a-Center"> <h4>Fuel Your Transformation</h4> <p>Health care leaders are more in need of innovative solutions than ever before. The <a href="/aha-transformation-talks">AHA Transformation Talks series</a> of video discussions among health care thought leaders offers insights to help hospital and health systems navigate health care’s new, disruptive environment and prepare for what’s next. Each 10-minute video in this series focuses on a transformational topic explored by the <a href="/environmentalscan" target="_blank">2021 AHA Environmental Scan</a> and SHSMD's <a href="https://www.shsmd.org/futurescan" target="_blank">Futurescan 2021-2026: Health Care Trends and Implications</a>. Explore the videos on this page for fresh ideas and best practices to guide you through this time of tremendous upheaval.</p> </div> <div class="col-md-1"> </div> </div> <div class="row"> <div class="col-md-1"> </div> <div class="col-md-10"> <div class="row rowEqual_768"> <div class="col-sm-4 CenterCallout_a_Holder CenterCallout_a-Center"> <div class="CenterCallout_a_Wrapper"><a href="/system/files/media/file/2022/04/TTalks_S2-Ep02_Abstract_Handout_V2.pdf" target="_blank"><img alt="icon" class="CenterCallout_a_Icon" src="/sites/default/files/2020-11/Speech_Bubble_icon.png" /> </a> <h2 class="CenterCallout_a_SectionTitle"><a href="/system/files/media/file/2022/04/TTalks_S2-Ep02_Abstract_Handout_V2.pdf" target="_blank">Abstract Overview</a></h2> <p>Read this abstract to learn about how current demands are impacting the health care workforce.</p> </div> </div> <div class="col-sm-4 CenterCallout_a_Holder CenterCallout_a-Center"> <div class="CenterCallout_a_Wrapper"><a href="/system/files/media/file/2022/04/TTalks_S2-Ep02_Accenture-Cyber-Threat-Intelligence-Report-Vol-2.pdf" target="_blank"><img alt="icon" class="CenterCallout_a_Icon" src="/sites/default/files/2020-12/Tools_icon.png" /> </a> <h2 class="CenterCallout_a_SectionTitle"><a href="/system/files/media/file/2022/04/TTalks_S2-Ep02_Accenture-Cyber-Threat-Intelligence-Report-Vol-2.pdf" target="_blank">Case Study</a></h2> <p>Accenture analysis identifies five trends impacting the cybersecurity landscape.</p> </div> </div> <div class="col-sm-4 CenterCallout_a_Holder CenterCallout_a-Center"> <div class="CenterCallout_a_Wrapper"><a href="/news/news/2022-03-22-president-urges-immediate-hardening-us-cyber-defenses-due-potential-russian" target="_blank"><img alt="icon" class="CenterCallout_a_Icon" src="/sites/default/files/2020-12/Documents3_icon.png" /> </a> <h2 class="CenterCallout_a_SectionTitle"><a href="/news/news/2022-03-22-president-urges-immediate-hardening-us-cyber-defenses-due-potential-russian" target="_blank">AHA Resources</a></h2> <p>AHA Advisory: President urges immediate hardening of U.S. cyber defenses due to potential Russian strike.</p> </div> </div> <div class="CenterCallout_a_Wrapper"> <img alt="icon" class="CenterCallout_a_Icon" src="/sites/default/files/2020-12/Documents3_icon.png"> <h2 class="CenterCallout_a_SectionTitle">AHA Resources</h2> <p>xxxx</p> <ul> <li><a href="/">xxxx</a></li> <li><a href="/">xxxx</a></li> </ul> </div> </div>--></div> </div> <div class="col-md-1"> </div> </div> </div> <h3>Video Series Developed in Collaboration with:</h3> <a href="https://iprotean.com/"><img alt="iProtean VirtualEd" src="/sites/default/files/2022-04/Logo_iProtean_VirtualEd_834x313.jpg" /> </a> Thu, 21 Apr 2022 14:11:18 -0500 Technology Strategy /sponsored-executive-dialogues/2021-11-18-marketing-moves-center-stage <div class="container"> <div class="row"> <div class="col-md-8"> <h4 class="sponsortype">Executive Dialogue</h4> <h2>Marketing Moves Center Stage</h2> <div class="col-md-4"><a href="/system/files/media/file/2021/11/Gozio_CreatingDigitalExperience_ExeDialogue_111921.pdf"><img alt="Creating Digital Experience" src="/sites/default/files/2021-11/Gozio_CreatingDigitalExperience_coverimage.jpg" /> </a></div> <p>With consumers demanding mobile experiences that simplify their health care journey, a unique opportunity exists for marketing professionals to take the lead in designing approaches that give health systems a competitive advantage. The pandemic put a spotlight on high-quality mobile digital experiences. Now health systems need to bring all the elements together to create frictionless, hassle-free consumer interactions, and that requires collaboration among multiple departments to identify elements and infrastructures that will appeal to a digital-savvy public for the long term. An optimal digital strategy is no longer a “nice to have” — it is central to future positioning, especially when 50% of consumers say that a bad digital experience can ruin the entire experience with a provider (Accenture 2020 Digital Health Consumer Survey).<br /> <br /> In conjunction with the 2021 Society for Health Care Strategy & Market Development (SHSMD) Connections annual conference, marketing and strategy executives gathered in San Antonio this fall to discuss current challenges to designing mobile/digital strategies and to define future best practices. These hospital and health system leaders explored current challenges to designing and implementing digital strategies and defined best practices, revealing valuable insights for the future.</p> </div> <div class="col-md-4"> <div class="sponsorlogo_rr"> <h4>Sponsored by:</h4> <a href="https://www.goziohealth.com/" target="_blank"><img alt="Gozio Logo" src="/sites/default/files/2020-04/gozio-logo-250px.png" /></a></div> </div> </div> </div> body p, body li { font-size: 16px; } .sponsortype { color: #9d2235; font-size: 1.5em; margin: 0px; } .sponsorlogo_rr{ border: solid 1px #b1b3b3; padding: 15px; margin-bottom:25px; } .sponsorlogo_rr img{ max-height: 150px; margin: auto; display: block; } .field_featured_image { position: absolute; overflow: hidden; clip: rect(0 0 0 0); height: 1px; width: 1px; margin: -1px; padding: 0; border: 0; } .featured-image{ position: absolute; overflow: hidden; clip: rect(0 0 0 0); height: 1px; width: 1px; margin: -1px; padding: 0; border: 0; } Thu, 18 Nov 2021 14:44:19 -0600 Technology Strategy