/ en Mon, 28 Apr 2025 03:08:35 -0500 Tue, 21 Jan 25 06:15:00 -0600 /aha-center-health-innovation-market-scan/2025-01-21-4-takeaways-jp-morgan-healthcare-conference <div class="container"><div class="row"><div class="col-md-8"><p><img src="/sites/default/files/inline-images/4-Takeaways-frm-the-JP-Morgan-Healthcare-Conference.png" data-entity-uuid="8478c2db-2a7f-4586-9896-eb67bc70dc6b" data-entity-type="file" alt="4 Takeaways from the J.P. Morgan Healthcare Conference. A clinician reviewing health data, a robotic hand controlled by AI, a microscope." width="100%" height="100%"></p><p>As health care executives continue to reimagine and reshape their organizations to achieve financial sustainability, many are forging partnerships to achieve their goals. At the same time, some organizations are rewiring their strategies as they integrate with other health systems to serve their communities more efficiently and effectively.</p><p>These trends were developing in real time during last week’s <a href="https://www.jpmorgan.com/about-us/events-conferences/health-care-conference" target="_blank" title="43rd Annual J.P. Morgan Healthcare Conference landing page">J.P. Morgan Healthcare Conference</a>, with artificial intelligence (AI) applications underpinning many of the new and expanding alliances.</p><h2><span>4 Takeaways from the Conference</span></h2><h3><span>1</span> <span>|</span> Enterprise AI applications will grow.</h3><p>A multiyear agreement announced between <a href="https://www.aboutamazon.com/news/aws/aws-general-catalyst-vc-health-care-collaboration" target="_blank" title="Amazon News: AWS and General Catalyst join forces to transform health care with AI">Amazon Web Services (AWS)</a> and venture capital firm <a href="https://www.generalcatalyst.com/" target="_blank" title="General Catalyst homepage">General Catalyst</a> is expected to help speed AI products to market that are enterprise-grade rather than point solutions. Under the partnership, General Catalyst portfolio companies will use AWS’ cloud and other services to build and deliver health care AI tools more quickly.</p><p>General Catalyst portfolio companies <a href="https://www.aidoc.com/" target="_blank" title="Aidoc homepage">Aidoc</a>, which applies AI to medical imaging, and <a href="https://www.commure.com/" target="_blank" title="Commure homepage">Commure</a>, which automates health care workflows, will be the first two companies to participate. The two startups were chosen because they have gained significant traction in the market, Dan Sheeran, general manager for health and life services at AWS, told CNBC.</p><p>Sheeran notes that the partnership between General Catalyst and AWS will stretch over several years, with new tools from Aidoc and Commure coming this year. He said Aidoc is exploring how it can use the cloud to tap data modalities across pathology, cardiology, genomics and other molecular information.</p><p>After spending considerable time evaluating how health care organizations can transform themselves, General Catalyst recognized that AI products need to evolve from point solutions from hundreds or thousands of companies to applications that serve the entire enterprise, said Chris Bischoff, head of global health care investing at General Catalyst.</p><h3><span>2</span> <span>|</span> AI-powered digital pathology will fuel more personalized care.</h3><p>Developing models to detect pathology is essential to diagnosing and determining treatments for many types of cancer and other complex conditions, but historically it has been a slow and manual process. A <a href="https://nvidianews.nvidia.com/news/nvidia-partners-with-industry-leaders-to-advance-genomics-drug-discovery-and-healthcare" target="_blank" title="NVIDIA Newsroom: NVIDIA Partners With Industry Leaders to Advance Genomics, Drug Discovery and Healthcare">new partnership</a> between AI-powered software giant <a href="https://www.nvidia.com/en-us/" target="_blank" title="NVIDIA homepage">Nvidia</a> and <a href="https://newsnetwork.mayoclinic.org/discussion/mayo-clinic-launches-mayo-clinic-digital-pathology-to-modernize-pathology-speed-medical-breakthroughs/" target="_blank" title="Mayo Clinic News Network: Mayo Clinic launches Mayo Clinic Digital Pathology to modernize pathology, speed medical breakthroughs">Mayo Clinic</a> is designed to speed the development of pathology foundation models.</p><p>Mayo Clinic’s digital pathology platform houses 20 million whole-slide images and 10 million associated patient records. To accelerate foundation model development on the platform, the health system will deploy Nvidia’s <a href="https://www.nvidia.com/en-us/data-center/technologies/blackwell-architecture/" target="_blank" title="NVIDIA: NVIDIA Blackwell Architecture">DGX Blackwell AI</a> systems and <a href="https://monai.io/" target="_blank" title="Monai homepage">Monai</a>, the company’s health care imaging platform.</p><p>Mayo Clinic and Nvidia say their work will serve as a cornerstone for future AI applications in drug discovery, personalized diagnostics and treatments. The companies will continue to expand this collaboration with Mayo’s clinical and AI expertise and Nvidia <a href="https://www.nvidia.com/en-us/ai-data-science/products/nemo/?ncid=pa-srch-goog-125782" target="_blank" title="NVIDIA: NVIDIA NeMo">Cosmos Nemotron</a> vision language models and NIM microservices to provide more personalized health care experiences, along with predictive and efficient treatment strategies.</p><h3><span>3</span> <span>|</span> Transformation done well can deliver huge improvements.</h3><p>Take the case of Renton, Washington-based <a href="https://www.providence.org/" target="_blank" title="Providence Health System homepage">Providence</a>. The health system shared that its Recover and Renew plan begun three years ago has netted about <a href="https://www.digitalhealthnews.com/providence-reports-1-bn-in-operational-improvements" target="_blank" title="Digital Health News: Providence Reports $1 Bn in Operational Improvements">$1 billion in operational improvements</a>.</p><p>The restructuring and cost-cutting initiatives include reducing the health system’s use of contract workers and patients’ length of stay, organizational restructuring, increasing partnerships with other providers and growing value-based care platforms.</p><p>Providence recently expanded its partnership efforts by forming a <a href="https://blog.providence.org/national-news/providence-and-compassus-announce-joint-venture-for-home-based-care-services" target="_blank" title="Providence: Providence and Compassus announce joint venture for home-based care services">joint venture with home care provider Compassus</a> and participating in the <a href="https://www.truveta.com/truveta-genome-project/" target="_blank" title="Truveta Genome Project homepage">Truveta genome project</a>, which will use AI to help accelerate drug discovery and value-based care. The collaboration boasts the largest and most diverse database of genomic and phenotypic information.</p><p>The health system also launched <a href="https://longitudehealth.org/" target="_blank" title="Longitude Health homepage">Longitude Health</a> in October in collaboration with Baylor Scott & White Health, Memorial Hermann Health System and Novant Health. The initiative is designed to help providers improve care for Medicare Advantage beneficiaries and other patients covered by outcome-based reimbursement models.</p><h3><span>4</span> <span>|</span> Strategic planning may require rewiring your organization.</h3><p>That’s the direction <a href="https://www.advocatehealth.com/" target="_blank" title="Advocate Health homepage">Advocate Health</a> has taken with its new <a href="https://www.fiercehealthcare.com/hospitals/jpm25-look-inside-advocate-healths-rewire-2030-strategy" target="_blank" title="Fierce Healthcare: JPM25: A look inside Advocate Health's Rewire 2030 strategy">Rewire 2030 strategic framework</a>. The initiative is aimed at rewiring operations within the huge health system after Advocate Aurora Health and Atrium Health merged in 2022.</p><p>After bringing together what amounted to four legacy organizations, Advocate Health is now focused on its path forward, built on the “Advocate Way,” CEO Eugene Woods, said at the conference.</p><p>Advocate Health will focus on six strategic priorities to differentiate itself, a Fierce Healthcare report noted:</p><ul><li><strong>Pioneer national service lines.</strong></li><li><strong>Build the country’s leading model for access.</strong></li><li><strong>Unite health care with wellness programs and home health.</strong></li><li><strong>Develop the preeminent model for academics.</strong></li><li><strong>Establish an ecosystem for innovative partnerships.</strong></li><li><strong>Curate a “system of systems.”</strong></li></ul><p>As part of its academic plan, Advocate Health will open the <a href="https://www.northcarolinahealthnews.org/2024/10/02/the-pearl-more-than-a-medical-school/" target="_blank" title="North Carolina Health News: More than a medical school">first medical school campus in Charlotte, North Carolina,</a> with Wake Forest University. The team plans to build an innovation district around the medical center. <a href="https://school.wakehealth.edu/features/education/charlotte-campus-progress-in-the-pearl" target="_blank" title="Wake Forest University School of Medicine: Charlotte Campus Progress in the Pearl">“The Pearl,”</a> as it will be named, will serve as a mixed-use space for community residents, and multiple scientific companies have said they will take up residence in the building to enhance the student experience.</p></div><div class="col-md-4"><p><a href="/center" title="Visit the AHA Center for Health Innovation landing page."><img src="/sites/default/files/inline-images/logo-aha-innovation-center-color-sm.jpg" data-entity-uuid="7ade6b12-de98-4d0b-965f-a7c99d9463c5" alt="AHA Center for Health Innovation logo" width="721" height="130" data-entity- type="file" class="align-center"></a></p><p><a href="/center/form/innovation-subscription"><img src="/sites/default/files/2019-04/Market_Scan_Call_Out_360x300.png" data-entity-uuid data-entity-type alt width="360" height="300"></a></p></div></div></div>.field_featured_image { position: absolute; overflow: hidden; clip: rect(0 0 0 0); height: 1px; width: 1px; margin: -1px; padding: 0; border: 0; } .featured-image{ position: absolute; overflow: hidden; clip: rect(0 0 0 0); height: 1px; width: 1px; margin: -1px; padding: 0; border: 0; } h2 { color: #9d2235; } Tue, 21 Jan 2025 06:15:00 -0600 Personalization /aha-center-health-innovation-market-scan/2024-11-26-3-ways-reimagine-care-delivery-support-your-workforce <div class="container"><div class="row"><div class="col-md-8"><p><img src="/sites/default/files/inline-images/3-Ways-to-Reimagine-Care-Delivery-to-Support-Your-Workforce.png" data-entity-uuid="54a3e4b8-bf9a-46df-b9ad-b8b87d4b5b3e" data-entity-type="file" alt="3 Ways to Reimagine Care Delivery to Support Your Workforce. The cover of the 2025 Health Care Workforce Scan." width="100%" height="100%"></p><p>Hospitals and health systems continue to focus on enhancing support and fostering resilience among a thinly stretched, post-pandemic workforce. Facilities across the country are investing in artificial intelligence (AI) technology and tech skills development to alleviate burden and enhance flexibility. Many also are reimagining care delivery models.</p><p>The recently released <a href="/aha-workforce-scan">AHA 2025 Health Care Workforce Scan</a> provides a comprehensive review of these and other issues, including:</p><ul><li>Engaging clinicians in technology strategies.</li><li>Boosting access through partnerships, training and upskilling.</li><li>Rethinking engagement to build a more flexible, engaged workforce.</li></ul><p>The workforce scan is based on the latest reports, studies and other data sources and offers valuable insights into the workforce landscape, as well as practical guidance from experts and peers to help your organization navigate the future of the health care workforce.</p><h2><span>Embrace Technologically Integrated Care Models</span></h2><p>Amid high provider burnout and financial pressure, hospital leaders are embracing technology, including AI, as a transformative tool. More established technologies like virtual care, telesitting and remote patient monitoring continue to support front-line staff and expand access in integrated care models. These tools show promise in boosting staff retention, efficiency and care quality.</p><p>AI applications are expanding rapidly across many clinical and operations areas. Ohio-based University Hospitals Health System, for example, has deployed an AI platform with more than 30 care pathways to quickly identify conditions like pulmonary embolism, coronary artery calcification and intracranial hemorrhaging. Others are using AI to produce faster results in cancer screenings. And generative AI, while still being evaluated for its accuracy and optimal uses, is reducing clinician workloads in clinical documentation and creating patient summaries.</p><p><strong>Leaders have found value through other applications, including:</strong></p><ul><li><strong>Personalizing treatment:</strong> Machine learning can automate complicated statistical work and discover which characteristics indicate that a patient will have a particular response to a given treatment.</li><li><strong>Identifying infection risks:</strong> AI applications can help predict when a patient’s immune system may have an overwhelming and potentially dangerous response to an infection. AI also can assess dozens of variables at one time, track a patient’s vital signs to detect sepsis risk earlier and enable clinicians to respond more quickly.</li><li><strong>Enhancing disease detection:</strong> AI can help automate time-consuming tasks like tracing tumors and measuring amounts of fat and muscle.</li></ul><h2><span>3 Technologically Integrated Care Models to Explore</span></h2><h3><span>Sentara Health</span> <span>|</span> Norfolk, Virginia</h3><p>Research shows that nurses who feel overworked or unable to finish their tasks are more likely to burn out and quit. Sentara Health developed the Patient Acuity Nursing Tool (PANT) to improve nurse-patient assignments by objectively assessing nursing workloads and patient acuity.</p><p>Traditional methods relied on the clinical judgment of charge nurses and patient census data, often leading to imbalanced workloads. The PANT algorithm, created by an interdisciplinary team at Sentara, integrates real-time patient data to distribute nursing tasks equitably. The health system has implemented it across 100 inpatient units, supported by training materials and orientation programs. The tool helps charge nurses make more informed assignments, reduces nurse burnout and enhances patient care by providing a validated measure of nursing workload.</p><h3><span>Stanford Medicine</span> <span>|</span> Palo Alto, California</h3><p>Stanford Medicine researchers implemented an AI-based model at Stanford Hospital that predicts patient deterioration and facilitates better collaboration between physicians and nurses. The model analyzes real-time patient data every 15 minutes and sends alerts to care teams when a patient is at risk of decline.</p><p>While the model isn’t perfect, with about 20% accuracy in predicting actual deterioration events, it led to a 10.4% decrease in deterioration events among high-risk patients. The AI model serves as a communication facilitator, prompting important conversations among clinicians that might not otherwise occur due to busy schedules.</p><h3><span>Ochsner Medical Center</span> <span>|</span> Jefferson, Louisiana</h3><p>The Medical Center used data science to improve patient safety. It created a neural network model using information from 250,000 hospital stays to predict Clostridioides difficile infections. The data revealed that stomach acid-reducing medicines increased infection risk more than expected.</p><p>Now, Ochsner’s system flags high-risk patients, giving pharmacists the opportunity to advise its doctors on medication use (often suggesting using these medicines less or stopping them). This new approach cut C. difficile infections by half, prevented 166 infections and saved $4 million in two years.</p><h2>3 Things to Think About</h2><ol class="red"><li class="red">How will you integrate AI within your existing technology infrastructure, particularly the electronic health record?</li><li class="red">How will you monitor and evaluate the performance and impact of AI technologies over time, including potential unintended consequences or biases?</li><li class="red">How can you proactively identify and alleviate issues that add to clinical burden?</li></ol><p><a href="/aha-workforce-scan"><strong>Download the 2025 AHA Health Care Workforce Scan.</strong></a></p></div><div class="col-md-4"><p><a href="/center" title="Visit the AHA Center for Health Innovation landing page."><img src="/sites/default/files/inline-images/logo-aha-innovation-center-color-sm.jpg" data-entity-uuid="7ade6b12-de98-4d0b-965f-a7c99d9463c5" alt="AHA Center for Health Innovation logo" width="721" height="130" data-entity- type="file" class="align-center"></a></p><p><a href="/center/form/innovation-subscription"><img src="/sites/default/files/2019-04/Market_Scan_Call_Out_360x300.png" data-entity-uuid data-entity-type alt width="360" height="300"></a></p></div></div></div>.field_featured_image { position: absolute; overflow: hidden; clip: rect(0 0 0 0); height: 1px; width: 1px; margin: -1px; padding: 0; border: 0; } .featured-image{ position: absolute; overflow: hidden; clip: rect(0 0 0 0); height: 1px; width: 1px; margin: -1px; padding: 0; border: 0; } h2 { color: #9d2235; } ol.red li.red::marker { color: #9d2235; font-weight: bold; } Tue, 26 Nov 2024 06:15:00 -0600 Personalization /aha-center-health-innovation-market-scan/2024-04-16-closing-loop-patient-feedback-lessons-cvs-health <div class="container"><div class="row"><div class="col-md-8"><p><img src="/sites/default/files/inline-images/Closing-the-Loop-on-Patient-Feedback-Lessons-from-CVS-Health.png" data-entity-uuid="032836b3-0073-45b9-9d42-6354baeb4370" data-entity-type="file" alt="Closing the Loop on Patient Feedback: Lessons from CVS Health. The CVS Health logo with a person in the foreground holding a smiley face in his left hand and a frowning face in his right hand." width="100%" height="100%"></p><p>The push to improve the patient experience is ubiquitous. From traditional points of care in hospitals and health systems to retail settings and telehealth, providers are trying to connect millions of data points to measure consumer feedback so they can create more personalized, responsive systems with better service.</p><p>In a recent <a href="https://www.youtube.com/watch?v=hoWGmz4oOCQ" target="_blank" title="YouTube: Harnessing the Power of Data: Transforming Customer Experience with CVS Health">podcast</a>, leaders from <a href="https://www.deloittedigital.com/us/en.html" target="_blank" title="Deloitte Digital homepage">Deloitte Digital</a> and <a href="https://www.cvshealth.com/" target="_blank" title="CVS Health homepage">CVS Health</a> shared insights on how they are working together to quickly close the loop on customer feedback to better personalize care, respond faster to service recovery opportunities and build trust.</p><p>The retail giant now captures 17 million pieces of solicited feedback yearly through its customer experience-management platform and has implemented more than 130 survey programs across digital, transactional and relationship touch points, notes one report.</p><p>While the work between the partners is far from finished, the early results provide a glimpse into how CVS is adapting its thinking as it analyzes its vast consumer data — both direct (e.g., customer surveys) and indirect (e.g., online chat transcripts, call transcripts and digital session data).</p><p>These insights also provide a framework for hospital and health system executives as they look to optimize ways to measure, report and act on patient experience data.</p><h2><span>3 Takeaways from the CVS Health-Deloitte Consumer Experience Project</span></h2><h3><span>1</span> <span>|</span> Recognize the new standard in health consumer experience.</h3><p>The aperture of how health consumers view their point of comparison has changed, says Srikant Narasimhan, vice president of enterprise customer experience at CVS Health. Consumers no longer simply evaluate providers or any company against traditional competitors. Their frame of reference is now based on the best customer experiences they have had in any field, he says.</p><h4><span>Takeaway</span></h4><p>This may seem intuitive, but it is a significant issue for health care leaders to accept as they develop and execute their patient experience-management strategies. It’s easy to become too focused on comparing one organization or facility against other hospitals and health systems in a region. Expand your vision to focus on delivering service levels that meet patients’ best experiences.</p><h3><span>2</span> <span>|</span> Scale and process consumer experience data.</h3><p>It’s easy to drown in data. The goal is to eliminate the noise from the signal that patients are giving you in their feedback, says Tim Greulich, customer experience-management practice leader at Deloitte Digital. A confluence of factors is leading to greater amounts of consumer information being collected. The challenge for providers will be how to scale and process these data so that appropriate actions can be taken quickly in areas like service recovery.</p><h4><span>Takeaway</span></h4><p>Applications exist that can reside on top of huge databases to capture and process data, Greulich says. These applications can move at the speed of humans and provide the ability to compile this information and orchestrate personalized experiences both online and offline with consumers in ways that they are rapidly coming to expect. Address complaints quickly. Build trust and loyalty with a true feedback loop: “We heard you and these are the things we are doing to make things better for you.”</p><h3><span>3</span> <span>|</span> Identify opportunities to wow patients.</h3><p>Using consumer data in ways that meet legal and privacy standards is a given. But it’s also important that the process of trying to be more personalized in the use of consumer data doesn’t feel overly intrusive or resemble Big Brother, Narasimhan says.</p><h4><span>Takeaway</span></h4><p>Find targeted opportunities to add value in personalization, not just an opportunity to cross-sell services. Be proactive. Focus on how to find the right opportunities to wow, surprise or delight patients. Examples could include improving responsiveness of hospital staff to patients, reducing wait times or revamping food options for patients.</p><p>In trying to address patient concerns about lengthy discharge processes, some organizations — like New York City-based Montefiore Health System’s Moses campus — have opened discharge lounges. Montefiore’s lounge, located near the hospital’s front lobby, is staffed by certified nurse assistants who act as discharge lounge coordinators. They pick up patients from their rooms and escort them to the lounge, where they can watch TV or enjoy free snacks as the discharge process is completed. A report from last August notes that Montefiore had saved more than 10,000 bed hours and the average patient stay in the lounge was only 35 minutes.</p><hr><h2><span>Learn More</span></h2><p>The May 1 AHA Leadership Scan episode <a href="https://aha-org.zoom.us/webinar/register/2417108663480/WN_YVDa5iHhQa2UZr1rJJqTXg#/registration" target="_blank" title="Zoom: 05-01-24 Optimizing the Patient Experience in a Digital World Leadership Scan registration page">“Optimizing the Patient Experience in a Digital World”</a> will examine how to leverage technology to engage and educate consumers at all points in their health care journey. The one-hour program will begin at noon CT. Panelists will explore the opportunities, value and business-line implications for optimizing the patient experience.</p></div><div class="col-md-4"><p><a href="/center" title="Visit the AHA Center for Health Innovation landing page."><img src="/sites/default/files/inline-images/logo-aha-innovation-center-color-sm.jpg" data-entity-uuid="7ade6b12-de98-4d0b-965f-a7c99d9463c5" alt="AHA Center for Health Innovation logo" width="721" height="130" data-entity- type="file" class="align-center"></a></p><p><a href="/center/form/innovation-subscription"><img src="/sites/default/files/2019-04/Market_Scan_Call_Out_360x300.png" data-entity-uuid data-entity-type alt width="360" height="300"></a></p></div></div></div>.field_featured_image { position: absolute; overflow: hidden; clip: rect(0 0 0 0); height: 1px; width: 1px; margin: -1px; padding: 0; border: 0; } .featured-image{ position: absolute; overflow: hidden; clip: rect(0 0 0 0); height: 1px; width: 1px; margin: -1px; padding: 0; border: 0; } Tue, 16 Apr 2024 06:15:00 -0500 Personalization /aha-center-health-innovation-market-scan/2023-01-10-how-personalize-care-across-four-generations-patients <div class="container"> <div class="row"> <div class="col-md-8"> <p><img alt="How to Personalize Care across Four Generations of Patients. A digitally rendered human face next to health care icons in interconnected hexagons." data-entity-type="file" data-entity-uuid="988ae771-bb65-4801-b7ff-ced8f851e0d8" src="/sites/default/files/inline-images/How-to-Personalize-Care-across-Four-Generations-of-Patients.png" width="620" height="381"></p> <p>Health care organizations have become increasingly more sophisticated in how they collect, analyze and use patient-experience data to personalize and improve care delivery.</p> <p>These capabilities will be even more important in the years ahead as providers respond to growing competition from retail health care disruptors that have built long-term relationships with consumers and have deep insights into their personal preferences.</p> <p>Over the next five years, hospitals and health systems will need to make greater use of artificial intelligence (AI) and patient data to glean valuable insights that can help them differentiate their services, according to AHA’s recently released <a href="https://www.shsmd.org/resources/futurescan-2023" target="_blank" title="SHSMD: Futurescan 2023: Health Care Trends and Implications">Futurescan 2023</a>.</p> <p>Developed by the AHA’s Society for Health Care Strategy & Market Development in collaboration with the American College of Healthcare Executives, Futurescan 2023 provides insights from thought leaders across eight topic areas, including workforce trends, health equity, the competitive environment and more. Each report is supported with data from a 2022 survey of health care leaders.</p> <h2><span>Leverage AI to Personalize Care</span></h2> <p>Delivering more personalized health care depends on being able to segment and understand the differences in experiences among age, racial and ethnic groups, notes Chrissy Daniels, chief experience officer of Press Ganey Associates. Daniels and her colleague Joan Kelly partner in strategic planning at Press Ganey, provide insights on age generations and other important demographic groups such as the LBGTQ+ community and people of color.</p> <p>“Creating personalization in health care is reliant upon being able to segment and understand the differences in experiences, rather than the aggregation of experiences,” Daniels notes.</p> <p><img alt="Health Care Executives Were Asked: By 2028, will your hospital or health system be equipped to use machine learning/AI algorithms to drive care management for all patients that they serve? Already happening: 2%. Very likely: 28%. Somewhat likely: 31%. Neutral: 24%. Somewhat unlikely: 13%. Very unlikely: 3%. Source: "Futurescan 2023: Health Care Trends and Implications," AHA." data-entity-type="file" data-entity-uuid="33dc4c6a-20a6-40ef-bf45-08444f97d68f" src="/sites/default/files/inline-images/Health-Care-Executives-Were-Asked-Machine-Learning-AI.jpg" width="898" height="435"></p> <p>The use of AI will be critical to this effort, the authors state. The latest Futurescan survey data show that most responding organizations are in the middle of this journey. Fifty-nine percent said it was very likely or somewhat likely that their organization would be equipped to use machine learning or AI algorithms to drive care management for all their patients by 2028; only 2% report already using AI.</p> <h2><span>Key Takeaways to Personalize Care by Generation</span></h2> <p>Health care executives will need to know the current experiences among various generational cohorts and how to meet their specific needs, including:</p> <h3>1 <span>|</span> <span>Baby Boomers</span> <em>(born between 1946 and 1964)</em></h3> <p>This unique group wants the best and their demands have transformed areas like senior living, leisure and recreation. Concierge and luxury health care emerged because baby boomers want high-touch services, Daniels says, noting that this creates a growth opportunity for health care organizations.</p> <h4>Takeaway</h4> <p>Baby boomers have a high degree of confidence in brands that convey quality and are willing to pay for name-brand patient experiences. As a result, the market for destination medicine is likely to grow.</p> <h3>2 <span>|</span> <span>Gen X</span> <em>(born between 1965 and 1981)</em></h3> <p>Gen Xers are a silent but emerging demographic for patient acquisition, Kelly says. This cohort, more than any other, is handling multigenerational patient direction for their own children and often their parents. Health care organizations will need to respond by coordinating care in a family-convenient way.</p> <h4>Takeaway</h4> <p>As more care moves into the home setting and family members take on a greater role as caregivers, Gen Xers will need more support from health care organizations.</p> <h3>3 <span>|</span> <span>Millenials</span> <em>(born between 1981 and 1996)</em></h3> <p>Now the largest living adult generation in the U.S., millennials generally have been healthy and less insured than earlier cohorts. They value convenience first and foremost. They look for care close to where they want to receive it, need to know wait times, want to be able to message providers and find hours and reviews online.</p> <h4>Takeaway</h4> <p>Identifying all the locations affiliated with your organization and optimizing your presence on Google Maps has never been more important, Kelly says.</p> <h3>4 <span>|</span> <span>Gen Z</span> <em>(born between 1996 and 2012)</em></h3> <p>This age bracket has the highest percentage of young adults living at home in the post-World War II era, Daniels notes. They are likely to be covered by their parents’ health insurance and often defer care decisions to their mothers. They are comfortable with both virtual care and text-based care and are less likely to engage in face-to-face, in-person care.</p> <h4>Takeaway</h4> <p>This generation is more willing to seek care for behavioral health issues, particularly among transgender individuals, Daniels says. These individuals don’t separate physical and mental health, and access behavioral health at a much younger age than other generations.</p> </div> <div class="col-md-4"> <p><a href="/center" title="Visit the AHA Center for Health Innovation landing page."><img alt="AHA Center for Health Innovation logo" data-entity- data-entity-uuid="7ade6b12-de98-4d0b-965f-a7c99d9463c5" src="/sites/default/files/inline-images/logo-aha-innovation-center-color-sm.jpg" type="file" class="align-center"></a></p> <a href="/center/form/innovation-subscription"><img alt data-entity-type data-entity-uuid src="/sites/default/files/2019-04/Market_Scan_Call_Out_360x300.png"></a></div> </div> </div> .field_featured_image { position: absolute; overflow: hidden; clip: rect(0 0 0 0); height: 1px; width: 1px; margin: -1px; padding: 0; border: 0; } .featured-image{ position: absolute; overflow: hidden; clip: rect(0 0 0 0); height: 1px; width: 1px; margin: -1px; padding: 0; border: 0; } Tue, 10 Jan 2023 06:15:00 -0600 Personalization /aha-center-health-innovation-market-scan/2022-02-08-walmart-leverage-ai-software-guide-employees <div class="container"> <div class="row"> <div class="col-md-8"> <p><img alt="Walmart to Leverage AI Software to Guide Employees to Clinicians. The Walmart logo on a screen surrounded by medical icons with a physician tapping on it." data-entity-type="file" data-entity-uuid="00ed140c-2a80-4c9a-9bc7-22c0d36c8878" src="/sites/default/files/inline-images/AHA-MS-Walmart-to-leverage-AI-software-to-guide-employees-to-clinicians.jpg" width="620" height="381"></p> <p>For several years now, Walmart has guided its employees with major surgical or other complex medical needs to centers of excellence. The move was prompted by a desire to ensure better outcomes and to more effectively manage employee health costs. Now the megaretailer is going a step further.</p> <p>Walmart recently partnered with <a href="https://www.prnewswire.com/news-releases/walmart-and-health-at-scale-launch-customized-provider-recommendations-for-plan-participants-301471149.html?mkt_tok=NzEwLVpMTC02NTEAAAGCZGHmD2AJa7VhHfxDtV7aVPufriGba7UttETKKFNe5CIHla78ZhxjTvu6AQ-lMcEFmP76ZevDpQPtGIEGsEs" target="_blank" title="Cision PR Newswire: Walmart and Health at Scale Launch Customized Provider Recommendations for Plan Participants">Health at Scale</a>, a company that uses predictive artificial intelligence to direct patients to providers who match their specific health needs. Walmart will use new software from <a href="https://healthatscale.com/" target="_blank" title="HEALTH[at]SCALE homepage.">Health at Scale</a> to make personalized clinician recommendations to employees and their families who are enrolled in the company’s health plan and who work in locations where Health at Scale is offered.</p> <p>The platform uses machine intelligence to identify providers who have successfully treated patients with similar characteristics and care needs. It also uses patient health data to determine which patients could be at greater risk of adverse outcomes.</p> <p>Health at Scale was founded by clinical and machine learning faculty from Massachusetts Institute of Technology, Stanford, Harvard and the University of Michigan whose goal is to achieve better outcomes for patients.</p> </div> <div class="col-md-4"> <p><a href="/center" title="Visit the AHA Center for Health Innovation landing page."><img alt="AHA Center for Health Innovation logo" data-entity- data-entity-uuid="7ade6b12-de98-4d0b-965f-a7c99d9463c5" src="/sites/default/files/inline-images/logo-aha-innovation-center-color-sm.jpg" type="file" class="align-center"></a></p> <a href="/center/form/innovation-subscription"><img alt data-entity-type data-entity-uuid src="/sites/default/files/2019-04/Market_Scan_Call_Out_360x300.png"></a></div> </div> </div> .field_featured_image { position: absolute; overflow: hidden; clip: rect(0 0 0 0); height: 1px; width: 1px; margin: -1px; padding: 0; border: 0; } .featured-image{ position: absolute; overflow: hidden; clip: rect(0 0 0 0); height: 1px; width: 1px; margin: -1px; padding: 0; border: 0; } Tue, 08 Feb 2022 06:00:00 -0600 Personalization /aha-center-health-innovation-market-scan/2021-12-14-cvs-health-looks-microsoft-help-build-out <div class="container"> <div class="row"> <div class="col-md-8"> <p><img alt="CVS Health Looks to Microsoft to Help Build Out Personalized Care Strategy. Microsoft Azure logo on blue and white clouds held in a hand." data-entity-type="file" data-entity-uuid="bfc13360-6b63-4fdc-bee1-61a51d2601e8" src="/sites/default/files/inline-images/ms_121421_item2_Microsoft_CVS_190%5B1%5D_2090940.jpg" width="190" height="127" class="align-left">The early weather report notes that there will be a high UV index today. A short time later, consumers known to have a high risk for melanoma receive a mobile alert from the pharmacy reminding them to use sunscreen or to get a skin cancer screening.</p> <p>The opt-in digital messaging is tied to an individual’s conditions and can provide reminders about medication adherence or other points to discuss with their pharmacist, or health products and services to consider. A new partnership between <a href="https://cvshealth.com/news-and-insights/press-releases/cvs-health-and-microsoft-announce-new-strategic-alliance-to" target="_blank" title="CVS Health and Microsoft announce new strategic alliance to reimagine personalized care and accelerate digital transformation">CVS Health and Microsoft</a> is designed to facilitate this kind of personalized service leveraging CVS’ massive data from its base of roughly 100 million customers and health plan enrollees.</p> <p>Speaking at the recent Forbes Healthcare Summit, CVS Health CEO Karen Lynch and Microsoft CEO Satya Nadella provided a broad outline of the five-year partnership designed to make care more personalized and affordable. CVS will tap into Microsoft’s Azure cloud computing, artificial intelligence and other technologies to speed its digital-first strategy. CVS will migrate 1,500 new and existing business applications onto Azure and work with Microsoft to build more consumer-facing health tools.</p> <p>CVS already has used Azure to automate such tasks as deploying computer vision and text analytics to help digitize intake for specialty pharmacy when prescriptions arrive by paper or fax, making it more efficient and quicker to fill orders. CVS will work with Microsoft to find more ways to streamline processes. CVS will use Microsoft products like Teams for videoconferencing and Microsoft Office.</p> <p>The partnership also supports CVS’ rapidly evolving health care strategy. The company last month said it plans to close 900 stores over the next three years as it reevaluates its in-person retail strategy as more consumers make digital purchases. Meanwhile, CVS’ retail health clinics have been gaining traction, reporting a 600% surge between 2019 and 2020 via telehealth and a sharp rise in home prescription delivery.</p> </div> <div class="col-md-4"> <p><a href="/center" title="Visit the AHA Center for Health Innovation landing page."><img alt="AHA Center for Health Innovation logo" data-entity- data-entity-uuid="7ade6b12-de98-4d0b-965f-a7c99d9463c5" src="/sites/default/files/inline-images/logo-aha-innovation-center-color-sm.jpg" type="file" class="align-center"></a></p> <a href="/center/form/innovation-subscription"><img alt data-entity-type data-entity-uuid src="/sites/default/files/2019-04/Market_Scan_Call_Out_360x300.png"></a></div> </div> </div> .field_featured_image { position: absolute; overflow: hidden; clip: rect(0 0 0 0); height: 1px; width: 1px; margin: -1px; padding: 0; border: 0; } .featured-image{ position: absolute; overflow: hidden; clip: rect(0 0 0 0); height: 1px; width: 1px; margin: -1px; padding: 0; border: 0; } Tue, 14 Dec 2021 08:31:23 -0600 Personalization /aha-transformation-talks/ep5-hyperpersonal <div></div> <div> /* Banner_Title_Overlay_Bar */ .Banner_Title_Overlay_Bar { position: relative; display: block; overflow: hidden; max-width: 1170px; margin: 0px auto 25px auto; } .Banner_Title_Overlay_Bar h1 { position: absolute; bottom: 40px; color: #003087; /*background-color: rgba(255, 255, 255, .8);*/ width: 100%; padding: 20px 40px; font-size: 3em; /*box-shadow: 0 3px 8px -5px rgba(0, 0, 0, .6);*/ } @media (max-width:991px) { .Banner_Title_Overlay_Bar h1 { bottom: 0px; margin: 0px; font-size: 2.5em; } } @media (max-width:767px) { .Banner_Title_Overlay_Bar h1 { font-size: 2em; text-align: center; text-indent: 0px; padding: 10px 20px; } } @media (max-width:530px) { .Banner_Title_Overlay_Bar h1 { position: relative; background-color: #63666A22; } } /* Banner_Title_Overlay_Bar // */ /* center_body */ .center_body { /*margin-top:50px;*/ margin-bottom: 50px; font-size: 16px } .center_body h3 {} .center_body p { font-size: 16px } p.center_Intro { color: #002855; 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}*/ } @media (max-width:991px) and (min-width:568px){ .CenterCallout_a CenterCallout_a_ul{ width: 75%; margin: auto; } } </div> <div> .Banner_Title_Overlay_Bar.TT_Banner img{ float: right; max-height: 250px; } .Banner_Title_Overlay_Bar.TT_Banner h1{ max-width:calc(100% - 225px); bottom:0px } @media (max-width:567px){ .Banner_Title_Overlay_Bar.TT_Banner h1{ display: inline-block; position: relative; max-width:calc(100% - 200px); } } @media (max-width:567px){ .Banner_Title_Overlay_Bar.TT_Banner h1{ display: inline-block; position: relative; max-width:100%; background-color: #f6f6f6 } .Banner_Title_Overlay_Bar.TT_Banner img{ float: none !important; margin: auto; display:block ; position: relative ; } } <header class="Banner_Title_Overlay_Bar TT_Banner"><img alt="Banner Image" src="/sites/default/files/2020-12/AHA_TT_thumbnail_300x173.jpg" /> <div> <h1 class="tth1">A Personalized Consumer Experience For Every Patient</h1> </div> </header> </div> /* CntMenuSub */ .CntMenuSub{ margin:20px 0px; padding-bottom: 5px; color: #afb1b1; letter-spacing: 1.5px; font-weight: 400; font-size: 11.2px; } .CntMenuSub .CntMenuBar{ border-bottom: 1px solid lightblue; } /* if includes a logo */ @media (min-width:361px){ .CntMenuSub.CntMenuSubLogo .CntMenuBar{ margin-top: 10px; float: left; width: calc(100% - 425px); } } @media (max-width:767px) and (min-width:361px){ .CntMenuSub.CntMenuSubLogo .CntMenuBar{ float: left; width: calc(100% - 0px); } .CntMenuSub.CntMenuSubLogo img{ width: auto; } } /* // */ .CntMenuSub .CntMenuBar a:after{ content: "|"; padding: 0 3px 0 6px; color: #555; } .CntMenuSub .CntMenuBar a:last-child:after{ content: ""; } .CntMenuSub .CntMenuSubHome, .CntMenuSub .CntMenuSubParent{ text-transform: uppercase; color: #555; opacity: .9; } .CntMenuSub .CntMenuSubParent{ } .CntMenuSub .CntMenuSubChild{ } .CntMenuSub .CntMenuSubCurrent{ opacity: .7; } .CntMenuSub .CntMenuSubHome:hover, .CntMenuSub .CntMenuSubParent:hover{ text-transform: uppercase; color: #d50032; } /* CntMenuSub // */ <div class="row CntMenuSub"> <div class="CntMenuBar"><a class="CntMenuSubParent" href="./" id="CntMenuSubParentOnly"></a> <span class="CntMenuSubChild" id="CntMenuSubChildz"></span></div> <div> </div> </div> var url = window.location.pathname; var path = url.split('/').slice(1, 2).join('/'); var pathreplace2 = path.replace(/-/g, " "); document.getElementById("CntMenuSubParentOnly").innerHTML =(pathreplace2); var y = document.getElementsByTagName("h1"); document.getElementById("CntMenuSubChildz").innerHTML = y[0].innerHTML; <div class="row"> <div class="col-md-6"> <div class="embed-responsive embed-responsive-16by9"></div> <p>Sponsored by: <a href="https://reputation.com/"> <img src="/sites/default/files/2021-03/Logo_Reputation_834x313.jpg" /> </a></p> </div> <div class="col-md-6 center_body"></p> <p class="center_Lead"></p>--> <p><strong>The days of data silos are over. Health care providers can now bring together and analyze consumer experience data from internal and external sources to understand and improve the consumer experience. </strong></p> <p>Capturing, processing and strategically deploying consumer or patient information in a highly personalized way can help hospitals and health systems better orchestrate care that is differentiated and not easily replicated. Watch this Transformation Talks video to learn more about:</p> <ul> <li>What a hyperpersonalized care experience looks like at a health system and what it can help providers achieve.</li> <li>How to work with external partners and leverage technology to accelerate the personalization of the care experience.</li> <li>What internal and external data source to start with.</li> </ul> .TTreadmore{ font-weight: 700; margin-top:50px; } <p class="TTreadmore">Download the <a href="/system/files/media/file/2021/03/TT_ep5-hyperpersonal.pdf" target="_blank">Episode Abstract</a> >></p> </div> </div> <div class="container-fluid row"> <div class="row"> <div class="col-md-12"> /* CalloutBorderWrapper - aka SponsorMarketoForm */ .CalloutBorderWrapper { background-color: ; padding: 5px 25px 20px 25px; border: solid 2px #307FE2; margin: 25px 100px 25px; } @media (max-width:640px){ .CalloutBorderWrapper { margin: 25px 0px 25px; } } .CalloutBorderWrapper h3 { margin: 10x 0 0 0; color: #555; font-size: .7em; text-transform: uppercase; font-weight: 400; letter-spacing: 3px; max-width: 200px; /* Custom for the copy length */ background-color: #fff; padding: 5px 15px; position: relative; top: -35px } .CalloutBorderWrapper h2 { color: #002855; } .CalloutBorderWrapper .CalloutBorderWrapperHolder { background-color: ; padding: 15px; display: inline-block; margin-bottom: 25px; } .CalloutBorderWrapperHolder form { margin: auto; } /* CalloutBorderWrapper - aka SponsorMarketoForm // */ <div class="cta--image-container CalloutBorderWrapper center_body"> <h3>Key Take Aways</h3> <p>Here is what our experts had to say:</p> .sp_CTA5_holder { margin-top:50px; border-bottom: solid 1px #555; padding-bottom: 50px; } .sp_CTA5_holder_last { border-bottom: solid 0px #555; } .sp_CTA5_holder >div{ overflow: auto; } .sp_CTA5_holder ul { list-style: none; /* Remove default bullets */ padding-left: 0px; margin-bottom: 25px; } .sp_CTA5_holder ul li { margin-bottom: 7px; line-height: 1.5em; } .sp_CTA5_holder ul li::before { content: " "; 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/* must match the padding on the img*/ margin: 0px; margin-right: 40px } } <div class="sp_CTA5_section row"> <div class="col-sm-1"> </div> <div class="col-md-10"> <div><img alt="Head icons" src="/sites/default/files/2021-03/TT_Icon_Ep5_Nof1_150x150.png" /> <p>Hyperpersonalized care focuses on the N of 1 experience</p> </div> <div><img alt="Telehealth icon on phone" src="/sites/default/files/2021-03/TT_Icon_Ep5_Telehealth_150x150.png" /> <p>Marketing, Patient Experience and IT teams should lead efforts to advance hyperpersonalization</p> </div> <div><img alt="pie chart" src="/sites/default/files/2021-03/TT_Icon_Ep5_PieChart_150x150.png" /> <p>Marry first- and third-party data for a holistic view of the patient</p> </div> <div><img alt="Digital screens" src="/sites/default/files/2021-03/TT_Icon_Ep5_TechEcosystem_150x150.png" /> <p>Challenge technology partners to work together to create a continuous tech ecosystem</p> <li>Consumerism.</li> <li>Health equity and diversity & inclusion.</li> <li>Population health.</li> </ul>--></div> <div><img alt="People heads with checks" src="/sites/default/files/2021-03/TT_Icon_Ep5_PatientJourney_150x150.png" /> <p>Look for places along the patient journey to add a hyperpersonalized touch</p> </div> </div> <div class="col-sm-1"> </div> </div> </div> </div> </div> </div> <div class="row"> <div class="col-md-1"> </div> <div class="col-md-10 center_body"></p> <p class="center_Lead"></p>--> <h2>Speakers</h2> /* people */ .people { margin-top: 50px; } .people img:nth-child(1) { border-radius: 200px; -moz-border-radius: 200px; -webkit-border-radius: 200px; margin-bottom: 10px; max-width:200px; /* for Transformation Talks */ display:block; /* for Transformation Talks */ margin:auto; /* for Transformation Talks */ } .people img:nth-child(1):hover { opacity: .7 } @media (max-width:991px) { .people { margin: auto; } .people p { text-align: center } } .ci_profile { margin-bottom: 30px; display: block; } @media (max-width:991px) { .ci_profile { text-align: center } } .ci_profile p { margin: 0 0 7px 0 } .ci_profile_name { font-weight: 700; font-size: 20px; } p.ci_profile_name { font-size: 1.5em; } .ci_profile_title { font-style: italic; line-height: 1.3em } .ci_profile_company { font-size: 1em; } p.ci_profile_award { font-size: .8em; text-align:center; color:#55555599; font-weight: 700 } .ci_profile_social { width: auto; } .ci_profile_social i { padding-right: 25px; font-size: 20px } .ci_profile_social a:last-of-type i { padding-right: 0px; } #ci_footer-social { font-size: 1.5em; padding-top: 0px; width: 100%; text-align: right; } @media (max-width:991px) { .ci_logo { margin-top: 25px } .ci_social p { text-align: center !important; } #ci_footer-social { text-align: center } } /* // */ /* .people3 .rowEqual_768 */ @media (min-width:769px){ .people3{ clear: both } .people3 .rowEqual_768 { display: -webkit-box; display: -webkit-flex; display: -ms-flexbox; display: flex; flex-wrap: wrap; } .people3 .rowEqual_768>[class*='col-'] { -ms-flex: 1; /* IE 10 */ flex: inherit; /*flex*/ width: calc((100% / 3) - 2px) /*Adjust % for the number per row, will override the bootstrap - Also needed for Safari*/; } } @media (max-width:767px) and (min-width:361px){ .people3 .rowEqual_768 { display: -webkit-box; display: -webkit-flex; display: -ms-flexbox; display: flex; flex-wrap: wrap; } .people4 .rowEqual_768>[class*='col-'] { -ms-flex: 1; /* IE 10 */ flex: auto; width: calc((100% / 1) - 2px) /*Adjust % for the number per row, will override the bootstrap - Also needed for Safari*/; } } /* .people3 .rowEqual_768 // */ <div class="row people people4"> <div class="row rowEqual_768"> <div class="col-md-4 col-sm-4 ci_profile"><img alt="Neil Gomes" src="/sites/default/files/2021-03/Neil_Gomes_300x300.jpg" /> <p class="ci_profile_name">Neil Gomes, MMS, M.Ed., MBA</p> <p class="ci_profile_title">System Senior Vice President, Digital and Human Experiences</p> <p class="ci_profile_company">CommonSpirit Health</p> <p class="ci_profile_award"> </p> <div class="ci_profile_social"> </div> </div> <div class="col-md-4 col-sm-4 ci_profile"><img alt="Annie Haarmann" src="/sites/default/files/2021-03/Annie_Haarmann_300x300.jpg" /> <p class="ci_profile_name">Annie Haarmann</p> <p class="ci_profile_title">Head of Strategy & Consulting, Healthcare and Life Sciences</p> <p class="ci_profile_company">Reputation</p> <p class="ci_profile_award"> </p> <div class="ci_profile_social"> </div> </div> <div class="col-md-4 col-sm-4 ci_profile"><img alt="Sonia Singh" src="/sites/default/files/2021-03/Sonia_Singh_300x300.jpg" /> <p class="ci_profile_name">Sonia Singh </p> <p class="ci_profile_title">Vice President, Center for Consumerism</p> <p class="ci_profile_company">AVIA</p> <p class="ci_profile_award"> </p> <div class="ci_profile_social"> </div> </div> </div> </div> </div> <div class="col-md-1"> </div> </div> <div class="container-fluid CenterCallout_a"> <div class="row"> <div class="col-md-1"> </div> <div class="col-md-10 CenterCallout_a-Center"> <h4>Fuel Your Transformation</h4> <p>Health care leaders are more in need of innovative solutions than ever before. The <a href="/aha-transformation-talks">AHA Transformation Talks series</a> of video discussions among health care thought leaders offers insights to help hospital and health systems navigate health care’s new, disruptive environment and prepare for what’s next. Each 10-minute video in this series focuses on a transformational topic explored by the <a href="/environmentalscan" target="_blank">2021 AHA Environmental Scan</a> and SHSMD's <a href="https://www.shsmd.org/futurescan" target="_blank">Futurescan 2021-2026: Health Care Trends and Implications</a>. Explore the videos on this page for fresh ideas and best practices to guide you through this time of tremendous upheaval.</p> </div> <div class="col-md-1"> </div> </div> <div class="row"> <div class="col-md-1"> </div> <div class="col-md-10"> <div class="row rowEqual_768"> <div class="col-sm-4 CenterCallout_a_Holder CenterCallout_a-Center"> <div class="CenterCallout_a_Wrapper"><a href="/system/files/media/file/2021/03/TT_ep5-hyperpersonal.pdf" target="_blank"><img alt="icon" class="EffectiveEducation" src="/sites/default/files/2020-11/Speech_Bubble_icon.png" /> </a> <h2 class="CenterCallout_a_SectionTitle"><a href="/system/files/media/file/2021/03/TT_ep5-hyperpersonal.pdf" target="_blank">Abstract Overview</a></h2> <p>Read this abstract to learn about how current demands are impacting the health care workforce.</p> </div> </div> <div class="col-sm-4 CenterCallout_a_Holder CenterCallout_a-Center"> <div class="CenterCallout_a_Wrapper"><a href="/system/files/media/file/2021/03/Reputation_2021_Report_Healthcare.pdf" target="_blank"><img alt="icon" class="Icon" src="/sites/default/files/2020-12/Tools_icon.png" /> </a> <h2 class="CenterCallout_a_SectionTitle"><a href="/system/files/media/file/2021/03/Reputation_2021_Report_Healthcare.pdf" target="_blank">2021 Healthcare Reputation Report</a></h2> <p>Patient ratings/reviews are the single-most important factor influencing Millennials’ choice of physicians and facilities next to insurance accepted and proximity.</p> </div> </div> <div class="col-sm-4 CenterCallout_a_Holder CenterCallout_a-Center"> <div class="CenterCallout_a_Wrapper"><img alt="icon" class="CenterCallout_a_Icon" src="/sites/default/files/2020-12/Documents3_icon.png" /> <h2 class="CenterCallout_a_SectionTitle">AHA Resources</h2> <ul> <li><a href="/news/healthcareinnovation-thursday-blog/2021-02-11-compassion-tech-merging-technology-consumerism">Compassion Tech: the Human Connection</a></li> <li><a href="https://aviahealth.com/insights/the-4-big-moves-to-emerge-stronger-a-playbook-to-being-digital-in-healthcare-white-paper/">AVIA's Four Big Moves</a></li> </ul> </div> </div> </div> </div> <div class="col-md-1"> </div> </div> </div> <h3>Video Series Developed in Collaboration with:</h3> <a href="https://iprotean.com/"><img src="/sites/default/files/2020-11/Logo_iProtean_VirtualEd_834x313.jpg" /> </a> Mon, 22 Mar 2021 14:42:25 -0500 Personalization