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The White House today launched the “Healthy Self” campaign to encourage individuals to embrace healthy lifestyles, including routine preventive care, and to connect them with coverage. “Too often, young adults bypass checkups and screenings, miss the potential to catch problems early, and end up using the most expensive option available – the Emergency Room,” wrote White House Senior Advisor Valerie Jarrett and Department of Health and Human Services Secretary Sylvia Burwell in a . “That’s why we are working to promote a better, smarter, and healthier health care system with engaged, educated, and empowered people at the center of it. In addition to picking the right coverage and taking advantage of preventive care and screenings, remaining healthy requires a daily commitment to take control of our own health with healthy eating and exercise.” The campaign, a joint effort between the White House and HHS, will host 50 events across the country this summer focused on healthy living. It also is encouraging individuals to post a “#HealthySelfie” on social media, which will then be shared on .