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Understanding Your Patients as Consumers: The Shift to Consumerized Health Care 

Thursday, November 17, 2022   
1 - 2 p.m. Eastern; noon - 1 p.m. Central; 10 - 11 a.m. Pacific   

 
In every industry and every vertical, consumers have more choices than ever. What to eat, where to eat it, what to buy, how to buy it, what channel to buy from — the options are endless. Health care is no different. With the rise of social media, online reviews, and the internet, patients have begun to view health care just like any other consumer service. Empowered by choice and focused on convenience, they no longer rely on just referrals but do their own research to find the providers they want and the access points that work for them. In this webinar, we’ll explore how health care organizations can start thinking of their patients as consumers to guide locations, marketing, service line and other growth strategies. 
 
Attendees Will Learn:  

• The purpose of considering patients as consumers.  
• Best practices to put patients at the center of a system’s growth strategy.  
• The role that consumer analytics can play in guiding the strategic planning process. 

 
Speakers: 

Allison Lewis Lodhi  
Director, Strategic Account Integration 
Community Health Network 

Nick Parrish  
Vice President of Account Management 
Buxton 

Bill Stinneford 
Senior Vice President 
Buxton