Fitbit Forms Its First Partnership with Medicaid Plan

AHA Market Scan Fitbit Forms Its First Partnership with Medicaid Plan. A man looking at his Fitbit on his left wrist.In its first partnership with a Medicaid plan, and recently teamed up to if they complete an annual diabetic retinal exam.

Starting Jan. 1, about 4,000 WellCare of Georgia Medicaid enrollees will be eligible to receive a device, along with and through Fitbit’s platform. Fitbit devices also will be offered next year in Medicare Advantage plans offered by three insurers. For example, across 27 states.

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